“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform Hype Auditor. The report does not, however, … Read more
influencer marketing
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has… Read more
The Explosive Growth Of Influencer Marketing, The Law And Future Trajectory
Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant milestone. According to Insider Intelligences’ first projection, influencer marketing spending in the United States would top $3 billion in 2021 and $4 billion the… Read more
How to Maximize Your Influencer Marketing Investment
All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Read more
The influencer delusion: Debunking 4 myths of influencer marketing
Influencer marketing is the fastest-growing marketing practice in the world. Yet, because of the influencer boom that has occurred over the past five years, very few have taken the step back and really analysed the best way to utilise this medium. Too often marketers jump on the influencer bandwagon because of the trend associated with […]