Reconciling Cultural and Digital Transformation to Design the Future of Work Rapid advancements in technology and a transforming labor market are reshaping the way people work. Artificial intelligence (AI) and machine learning (ML) are streamlining processes and helping organizations uncover data… Read more
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Humor In Content Marketing: It’s NOT About Being Funny
A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think “humor” means telling jokes. It’s NOT telling jokes. It’s NOT standup comedy. It’s NOT trying to make people LOL. Those definitions are much too narrow. So what is it, then? speeds. A sense of humor is […]
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more
‘Not there yet’: Amazon is a looming giant in influencer marketing
Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own… Read more
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake News: Sources that intentionally fabricate information, disseminate deceptive […]