Influencer marketing is in a constant state of evolution. Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the most engagement across influencer and company collaborations, but also generating the most… Read more
Trends
What’s Your Story?
Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time. Five steps to help […]
Attracting Audience Attention
How to Attract an Audience with Creating Captivating Content To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]
Content is the fuel that engages your audience on social media.
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. … Use High-Quality Stock Photography. … Recycle Your Evergreen Content into Infographics. … […]
New Mapping Tools Create Content that Attracts Audience
Innovations in modern cartography offer new tools for real estate professionals to connect with current and future clients. Mapping technology has come a long way since the days Mapquest and Garmin ruled the lot. A host of open-data and proprietary tools offers real estate pros—both residential and commercial—new ways to share data about properties, local […]