Five lessons from Journalism for content marketers
By this I mean hustle toward quality over quantity. It’s far easier to hustle when you believe you’re in a content factory – that place where speed trumps all else. But good journalists realize the importance of pursuing meaningful, authentic relationships.
2. Know it takes a village
Even if you are the lone content marketer in your company, be sure to build an editorial process. Never run an article without getting the eyes of at least one trusted editor on it.
3. Read and research more than you write and share
When developing your content marketing strategy or even an individual piece, factor in the work it will take to read and research.
4. Don’t yield without a fight
Most content marketing efforts don’t fail, they end. Want a sustainable business model? Invest in talent and content marketing.
5. Your audience comes first
Create valuable content by putting your audience first.