Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.PT. Register Now ». Social media is seductive because of its easy point of entry and low-cost basis, but a lot of time and effort are required to create a successful campaign. Large corporations can dump money into huge advertising campaigns whenever they want, but it’s the bit players — the emerging startups of the world — that can really take their campaigns to the next level.