We’re more than halfway through 2017. I know that sounds almost impossible because the year has flown by so far. (My youngest daughter just became a 1-year-old. I feel like I just blinked, and now she’s taking steps to keep up with her sister. When did that happen?). Anyway, it’s true: We’ve reached the halfway point, and preparing and budgeting for content marketing in 2018 will be here before you know it.