She was summoned to the office. Questions rose in her mind. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about. It wasn’t good. It was 6 months into a 12 month digital marketing plan that had started well. They had created a content marketing strategy that had driven a lot of traffic to the website, there had been a lot of sharing on social media and the readers and viewers had been highly engaged with the great content.