Who do people trust when looking for product recommendations? A celebrity or social media star with millions of followers and seemingly endless endorsement deals? Or a close friend, relative, or approachable social media connection? Find out in our new ebook, The Micro-Influencer Marketing Guide. Micro-influencer marketing leverages the social media clout of non-celebrity influencers to promote brands, products or services to their friends and followers. Micro-influencer marketing is one of today’s go-to options for marketers looking to get the most bang for their buck.