Content Marketing 2014 Benchmarks, Budgets and Trendsby the Content Marketing Institute and MarketingProfs A documented content marketing strategy makes a difference:
- 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
- Marketers who have a documented content strategy are far more likely to consider themselves effective (66 percent vs. 11 percent).
Delight your audience while extending your reach, frequency and influence.
The Amplified Content Marketing solution organizes and automates your efforts to create, publish and distribute original content; in addition to, helping you discover and curate content from influential sources.
Creating engaging and interesting content is just part of the effort, you also have to get it out where it’s seen by as many eyeballs as possible.
Communication through curation brings a huge opportunity to individuals, organizations and brands.
While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
- Blogging is difficult for most people and becoming a publisher seems impossible, but with Amplified Content Marketing you can do both using your existing resources.
- Amplified Content Marketing is a smarter way to do business, it combines automation with human intellect, helping you grow a smarter company and more informed customers.”