You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
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Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]
Shareable Blog Content Tips
Creating shareable blog content is the one of the best ways to boost social media shares and increase your website traffic. Shareable blog content is exciting, engaging and worthy of readers sharing with their friends, followers and connections on social media. Tips on for creating content that gets shared. 1. Build Online Relationships Marketing online […]