Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]
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Easy Ways Nonprofits Can Use Content Curation
Content curation is the act of collecting, filtering and sharing the best information on a specific topic.The best content curators also add their own spin to the article, blog post or video that they share, explaining why it is important to their community and why they chose to share it. Welenia Studios created a great […]
Shareable Blog Content Tips
Creating shareable blog content is the one of the best ways to boost social media shares and increase your website traffic. Shareable blog content is exciting, engaging and worthy of readers sharing with their friends, followers and connections on social media. Tips on for creating content that gets shared. 1. Build Online Relationships Marketing online […]
Robotic Newspapers?
Robotic Assisted Newspapers use Algorithms that often rely on metrics like Facebook shares, tweets, and comments. Does that mean its content will be the stuff that publishers call content, instead of real journalism? An algorithm that uses social media metrics to curate its content is the equivalent of giving equal control of editorial to anyone […]
8 Winning Headline Strategies
Headline formulas and the psychology behind them 1. Surprise Surprising headlines are winning headlines because our brains love novelty. The brain’s pleasure centers like unpredictable pleasant things, compared to expected pleasant events. We may subconsciously prefer an unpredictable experience over what we think we want. 2. Questions Questions are powerful in the brain because they […]