You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: … Read more
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How to Find a Content Marketing Agency to Seriously Grow Your Business
Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They’re all looking to find a content marketing agency to help them grow their business. Why? Because they know content marketing has the power to deliver… Read more
6 Eye-Opening B2B Content Marketing Statistics for 2021
Trends in content marketing tend to reflect broader truths since we’re talking about the ways in which companies and customers interact and communicate. We keep a close eye on new research … Read more
The Top 20 Content Marketing Hashtags, Topics, and Searches
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and hundreds of thousands of Google searches conducted in 2020 related to content marketing. The… Read more
How Exactly Does Content Marketing Help in Building Brand Awareness?
Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much… Read more