Content Curation objectives help you focus on keeping a broader prospect network engaged with value-added content and increase awareness. Be intentional about your themes and topics Pull from a consistent set of sources Use an automated queuing and distribution system Always give credit back to the publisher Post across channels to increase reach and awareness […]
curation
Tools and tips to help with content curation
What is content curation? Content curation is an art where: 1) You research and gather the best content on a niche topic for your audience, and it is relevant to their business, and it is enriched with personal opinion and expertise. Good curation produces and publishes unique and interesting content – it is not auto-posted […]
Why venture capitalists are suddenly investing in news
Something curious is happening in the American news business. Media organizations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. Venture capitalists are pouring millions into nimble publishing startups. Optimism for an industry recently accustomed to doom and gloom. “Suddenly, the market for content just opened up,” said Sarah Lacy, founder […]
50 Stats You Need to Know About Content Marketing
As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable. Key Points Content marketing is taking over the marketing industry Blogging creates more traffic and more […]
Facebook Paper for Content Marketers
The new, critically lauded, Facebook app has arrived. Here’s how to write for it. Facebook launched its newest mobile app: Facebook Paper last month. How is Paper Different from Facebook? Paper’s biggest distinction is its clean, visual look. As apps, features and functions have been added to Facebook over the years, it’s grown more and […]