Your inbox can be one a data warehouse of content ideas and information for curation. Many emails are a few words long. However, the key is that you are creating a lot more content than you realize. While the content is different than a blog post, you can build a solid writing foundation by practicing […]
Email is the pervasive medium today?
If you want to communicate directly with people who actually grant you permission to market to them, get in the email game. Hit “send” and your message will be received. Email is more popular than any social media. It’s more private. More personal. More vital. If you ignore email, you risk missing business opportunities. If […]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject […]