The New York Times, like other local news organizations, is getting into the digital marketing game. If you can’t beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in […]
influencers
Dell is winning fans with Influencer Marketing
Brands’ relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social’s most sought-after leaders Creating longstanding, deep, and mutually-beneficial relationships with social influencers which they manage. Influencers need to clearly see what kind of relationship it is, and the value […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]
How to connect with Influencers
A key to online success is the connections you build with Influencers. Online, the people you need to connect to the most are those who have the most influence over your audience and they can often be bloggers. Bloggers can sometimes attract massive audiences that follow not just their blogs, but also their digital footprint. They […]
Ways to Engage Your Social Media Influencers
A segment of a social network (Photo credit: Wikipedia) 4 Ways to find those who could influence for your brand Talk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key stakeholders within these organizations may be the right route to gain both influencers […]