As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. Influencer roles throughout the decision process (Photo credit: Wikipedia) How does one pick an influencer? Many platforms and tools try to identify and quantify influencer metrics such as: Relevance Reach/Audience Quality […]
Benefits Of LinkedIn Publishing
What Is LinkedIn Publishing Linked In icon (Photo credit: Wikipedia) “The time you spend on LinkedIn will make you better at your job today.” This is LinkedIn’s commitment to its members and the purpose behind the new publishing feature. LinkedIn publishing allows users to create, edit, and publish long form content to their networks. 6 […]
Strengthen Influencer Relationships
Tips for stronger relationships with your and your customer’s influencers. INFLUENCERS (Photo credit: AntoineWentzler) 1) Make Them Look Good Influence is build on the public social web through third party earned media from other influencers and social network communities. Have your brand share influencer content, refer and link to them in blog posts, and generally […]