According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. Marketing Automation Market Share (Source: Datanyze) A key contributor to the current state […]
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Google Announces the End of Author Photos in Search
Google is dropping authorship photos from most search results. Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included both your author photo and your Google circle count. Going forward, Google plans to only display […]
How to Innovate
Companies need to stay ahead of the curve. Being agile is crucial ingredient. Innovation needs to come from the top, with the leader of the company setting a culture where innovation and risk tasking is accepted. Employees should not be punished for failing and their ideas should not be ignored. In order to attract and […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]