To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]
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Google Announces the End of Author Photos in Search
Google is dropping authorship photos from most search results. Up until now, if you verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included both your author photo and your Google circle count. Going forward, Google plans to only display […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]