Experts discuss the idea of “peak content” and the lesson that brand marketers can learn from it.
Next, ponder the future of email, which has turned out to be a surprisingly resilient communications medium – and a big opportunity for content marketers.
Finally, how the role of chief content officer is evolving in media companies, and debate whether or not brands ought to treat it as a C-level position.
Rants and raves include PewDiePie’s new opportunity with Disney, the nature of creativity, and a big challenge publishers are facing today.
Download this week’s PNR This Old Marketing podcast.