Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results.
- As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
- Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
- Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO is a key component of your Internet Marketing Gameplan.
According to Ahrefs research, the most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa.
16 of the most effective SEO Tips
Infographic Courtesy www.dilate.com.au, source: https://www.dilate.com.au/blog/top-16-effective-search-engine-optimization-tips-ever-2016/
Quick SEO Checklist
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator’s goals. A successful Internet marketing campaign may also depend upon building
A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate.
Google released its Search Quality Rating Guidelines to the public which now shows a shift in their focus towards “usefulness” and mobile search.