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Amplified Content Marketing

by Michael Stuart

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More awareness

SimplifyHomeSimplifyMD, an electronic healthcare records company, needed help getting its message heard in a crowded marketplace.

Amplified Content Marketing helped the company break through a digital wall of high advertising costs to connect with customers.

  • ACM created a strategy that let SimplifyMD compete with larger rivals — through search engine optimization followed by heavy content marketing.
  • The strategy quickly worked and SimplifyMD obtained a first-page Google ranking.
  • ACM found opportunity keywords outside the main competitive arena that generated healthy traffic.

By focusing on a new way of defining its product, SimplifyMD obtained a dominant market position in electronic healthcare records. ACM raised the company’s rankings when no other method could.

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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