SimplifyMD, an electronic healthcare records company, needed help getting its message heard in a crowded marketplace.
Amplified Content Marketing helped the company break through a digital wall of high advertising costs to connect with customers.
- ACM created a strategy that let SimplifyMD compete with larger rivals — through search engine optimization followed by heavy content marketing.
- The strategy quickly worked and SimplifyMD obtained a first-page Google ranking.
- ACM found opportunity keywords outside the main competitive arena that generated healthy traffic.
By focusing on a new way of defining its product, SimplifyMD obtained a dominant market position in electronic healthcare records. ACM raised the company’s rankings when no other method could.