Back in the early 2000s when I first met Andy Crestodina, most websites were just digital versions of corporate brochures with lots of images and little content strategy. Even back then, the co-founder and chief marketing officer at Orbit Media … [Read more...]
The Zen of Content Marketing: Higher Consciousness, Better Performance
Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us … [Read more...]
4 Fixes for More Effective Content Marketing
The myth of content marketing runs deep. We still think that if we build it, they will come. But we've proven time and time again that this strategy doesn't work. It's time to fix that. This ebook isn't a magic bullet for making your content … [Read more...]
Boost Your Content Marketing With an Employee Advocacy Platform
Every marketer needs to have a dynamic and robust content strategy. In this digital age of free-flowing information, it is indeed a challenge for a business to communicate their brand's message through quality content. A well-tailored employee … [Read more...]
First Devise A Content Strategy, Then Do Content Marketing
In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded content, you still need a content strategy as a foundation, plain and simple. Lieb shared more insights with … [Read more...]
How to Improve Your Content Strategy with Influencer Marketing
Influencer. It's a powerful word, isn't it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person's authority. People from all walks of life can act as … [Read more...]
Top 10 Content Curation Tools to Get Started
Content marketing drives real results for companies. It builds trust, generates ROI and sales. But nothing good comes easy. Creating a successful content strategy can be a long and challenging process. Coming up with epic content, integrating content … [Read more...]
Content Curation: How important is it in your content strategy?
Getting fresh ideas for your blogs, e-books or social media posts can often seem challenging, as it is difficult to continuously come up with fresh and valuable content. The problem we often face is if you fail to differentiate yourself from the … [Read more...]
How to Align Content Marketing With the Buyer’s Journey
Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.PT. Register Now ». Everywhere you look, content marketing is present. You can't go anywhere online without touching at least some … [Read more...]
Building a Keyword-Driven Content-Marketing Strategy Is Key
It's a common misconception that SEO and content marketing are two mutually exclusive business strategies. They're not. In a way, it used to be true -- keyword-stuffing once helped pages get ranked well, even if the content wasn't valuable. . Now, … [Read more...]