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Curated December 3, 2018 by Staff Editor

BLOGGING IS ALIVE AND WELL

Some pundits have suggested that the blog is dead, but it's not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in … [Read more...]

Filed Under: News Tagged With: ads, best practices, blog, blogs, business, content, content marketing, content strategy, leads, marketing, pr, publishing, Social Media, strategy, success, website

Curated September 29, 2014 by Michael Stuart

What content strategists need to be successful today

What do content strategists need to understand to be successful today? In the next three years? Systems, systems, and systems. It’s not enough to make a video go viral, to design a funny infographic, to write that killer blog post. Plan for … [Read more...]

Filed Under: News Tagged With: content, content marketing, content strategy, strategy

Curated August 11, 2014 by Michael Stuart

Scale Your Content Marketing Strategy

Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation. 1. Create your initial content marketing strategy If you haven’t already done so, create a documented … [Read more...]

Filed Under: News Tagged With: content marketing, content strategy, strategy

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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