by Frank Cespedes and Russ Heddleston (Harvard Business Review, April 2018). In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and … [Read more...]
Lead Generation with Influencer Marketing
ROI with Influence Marketing Only 11% of B2B companies are running ongoing programs, compared to 48% of B2C companies. B2B marketers are experimenting with influencer marketing for Lead generation. To keep our budgets and resources … [Read more...]
Why Higher Education Should Embrace Influencer Marketing
Haven't signed on with Campus Sonar yet? Think of all the online conversations you're not picking up! For college campuses, it's likely that less than a third of your online mentions are on Twitter alone. That leaves blogs, discussion forums, online … [Read more...]
Content Marketing = Content + Strategy
[Source: Pixabay]Content marketing is more than a buzz phrase. It's a powerful way for businesses to connect with key audiences by discussing topics that have meaningful impact. Letting your expertise shine through content like blogs, case studies, … [Read more...]
5 best social media marketing blogs
Are you looking for the best resources on social media marketing? Well, you're in the right place: in this blog post, I'm going to list my 5 favourite (and what I think are the best) social media blogs.This was a difficult list to put together, to be … [Read more...]
16 email marketing terms PR pros should know
Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros' marketing colleagues use terms related to email and digital marketing or employ abbreviations:. "We need to … [Read more...]
Content Marketing Without a Blog
There is an entire world of content out there beyond blogs. It's true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They're cited as the most effective type of content for … [Read more...]
3 Reasons Why Content Curation Matters
By Stephen Walsh, passionate about content, curation, learning, technology and startups. He's spent over 20 years in learning and technology, co-founding 3 businesses including most recently Anders Pink, a new content curation tool to help … [Read more...]
Content Curation For Lawyers
With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an … [Read more...]
How Can Email Marketing Boost Your 2017 Marketing Campaign [Infographic]
![How Can Email Marketing Boost Your 2017 Marketing Campaign [Infographic]](https://amplifiedcontentmarketing.com/wp-content/uploads/2017/03/pexels-photo-285172-300x300-150x150.jpeg)
Brand-consumer interaction has been one of the core elements that defined 2016 strategies in marketing industry, thoughtfully presented with the help of social media networks.Producing quality content for blogs, products, etcetera is, undoubtedly, … [Read more...]