The Death of Microsoft's LinkedIn's SlideShareIn 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that … [Read more...]
5 Easy B2B Content Marketing Wins
Creating content for the company decisions makers is no mean feat. The marketing strategy for a B2C industry might be different than a B2B industry. However, you are ultimately creating content for a person. It's just that - this person is more … [Read more...]
Content Marketing Strategy: A Complete Guide for SaaS Companies
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. What we're seeing is an influx of spending and a massive increase in content creation, but a lack of … [Read more...]
21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Conversions.Traffic.Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more … [Read more...]
6 Unique Approaches to eCommerce Content Marketing
Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can … [Read more...]
When Should You Expect to See Results from a Content Marketing Strategy?
"How long does it take for content marketing to work?" I'm asked this simple, and completely reasonable question, often, and it always gives me pause because I know that the answer - "it depends" - won't be enough. I get it. Really, I do. I help … [Read more...]
5 Inspiring Content Marketing Case Studies (with Results!)
It's hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many … [Read more...]
Underused Content Marketing Tactics That Work Like Magic
13 Aug Underused Content Marketing Tactics That Work Like Magic Posted at 13:09h in Content Marketing by Guest Blog Article contributed by … [Read more...]
How to Define and Measure the ROI of Content Marketing?
There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. A lot of marketers struggle with ROI tracking. According to a B2B Content Marketing Report published by the … [Read more...]
Content marketing replaced social media marketing in India in 2017, says Times Internet
Social media marketing in India saw a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet in association with DMAsia.The report, titled 'The State of Indian Digital Marketing - a CMO … [Read more...]