What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]
How to connect with Influencers
A key to online success is the connections you build with Influencers.Online, the people you need to connect to the most are those who have the most influence over your audience and they can often be bloggers. Bloggers can sometimes attract … [Read more...]
Business Blogging Secrets
Blogging has not died — it has simply evolved from a consumer activity into a advanced marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned … [Read more...]
Amazon Wants to Help Write Your Book
Cover via Amazon … [Read more...]
How to Give your Blog a Social Personality
What Social Media Personality Tests Say About UsFree personality testing sign. (Photo credit: Wikipedia)Regardless of the questionable results you may get from participating in online social media personality tests, sharing your personality … [Read more...]
Conquering Content Marketing with Measurement
How the concept of measurement plays into content marketing:Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity.Even turning a scandal into news … [Read more...]
Use Buyer Intent to Write Better Copy
How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other … [Read more...]