Did you know that around 7 million blog posts and 500 million tweets are sent out every single day? That equates to almost 5000 blogs per minute and 6000 tweets per second. In addition, you also have over 300 hours of video uploaded to YouTube every minute. That’s a dizzying amount of content to… Read […]
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Digital Transformation Research: Hot Topics, Top Media & Audience
Digital transformation is one of the most important trends over the past decade. But what is it, exactly? And why is it so important? In this blog post, we will answer those questions and more. We will also highlight some of the top traditional media outlets writing about digital transformation,… Read more
Attracting Audience Attention
How to Attract an Audience with Creating Captivating Content To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]
Top Content Creators use the title “How a Brand Does Something”
Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]
