The Death of Microsoft's LinkedIn's SlideShareIn 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that … [Read more...]
Underused Content Marketing Tactics That Work Like Magic
13 Aug Underused Content Marketing Tactics That Work Like Magic Posted at 13:09h in Content Marketing by Guest Blog Article contributed by … [Read more...]
The 10-Step Content Marketing Checklist
In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it's a … [Read more...]
Building Trustful Connections Through Storytelling in Content Marketing
Pardon me for telling the same old story once again ... Storytelling is a fundamental staple of content marketing. This isn't news. It has become a central talking point throughout the business world, and one we've discussed quite frequently here on … [Read more...]
13 Best Content Marketing Tools and Plugins for WordPress (Expert Pick)
Are you looking for the best content marketing tools and plugins that will help you create killer content for your WordPress blog? Great content helps you increase your website traffic, get more subscribers, and grow your sales. In this article, we … [Read more...]
How to Create a Social Media Marketing Strategy in 8 Easy Steps
Blog / Social By: Evan LePage · Christina Newberry A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or … [Read more...]
4 Ways to Improve Your Content Marketing
by Frank Cespedes and Russ Heddleston (Harvard Business Review, April 2018). In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and … [Read more...]
How to Create a Social Media Marketing Plan in 6 Steps
Blog / Social By: Evan LePage A social media marketing strategy is a summary of everything you plan to do and hope to achieve using social media. It guides your actions and lets you know whether you're succeeding or failing. Every … [Read more...]
Lead Generation with Influencer Marketing
ROI with Influence Marketing Only 11% of B2B companies are running ongoing programs, compared to 48% of B2C companies. B2B marketers are experimenting with influencer marketing for Lead generation. To keep our budgets and resources … [Read more...]
Infographic – Latest Trends In Social Media Marketing B2B & B2C
Acadia Otlowski is the editor and copywriter at HiP. She handles writing subject lines and email copy as well as contributing weekly to the blog. Acadia is a journalism major turned marketing enthusiast with a heavy background in research and … [Read more...]