Amplified Content Marketing

by Michael Stuart

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Social media Best posting times

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Social media marketing centers around getting the attention of your present and prospective customers.

What is the best time to post on social media?

“The best time to post on social media is when your customers (both present and prospective) are online”.

When to post on Social Media in 2020

Social media eCommerce trends indicate that the use of social networks for eCommerce is on the rise with an estimated global eCommerce sales of $4.5 trillion by 2021, a 246.15% rise. Hence, questions like why post on social media and what are the implications of not posting on social media are becoming more and more irrelevant. Now, the only question that needs to be answered is when to post on social media for maximum engagement.

Best time to post on social media in 2020 – Facebook

  • It is more or less safe to post on Facebook on weekdays between 1 pm to 4 p.m. for those who would like to indulge in a bit of online shopping during lunch hours at work.
  • The best time to post on Facebook for online retail brands is not one single time slot but rather a few optimum times are present:
    • Wednesday between 11am-3pm
    • Thursday at 2 p.m. and 4 pm
    • Friday between 10 am to 3 pm
  • Weekends are usually considered to have the lowest engagement rates for consumer goods brands.


What to post on social media for your business: A Guide for FacebookSince Facebook’s audience is highly coveted by online businesses simply because of its sheer reach, you could have a regular flow of informational content, industry news and updates, and product promotions. These will generate brand loyalty and increased sales. Remember to have an effective CTA to your posts on Facebook, like Steam Horse Dry Goods Co. below. The post is crisp, to the point and has a clear CTA.

Best time to post on social media in 2020– Instagram

  • The safest times to post are every day from 10 a.m. to 3 p.m.
  • The best time to post on Instagram for online retailers is Saturdays and particularly at 11 a.m. and 1 p.m.
  • Wednesday has been seen as the day with the most engagement.
  • Monday is the least engaged day for consumer goods, maybe because people are more likely to catch up on work, and everyone, in general, is more focused on getting ready for the week ahead.

What to post on social media for your business: A Guide for InstagramPrimarily a photo sharing app, Instagram is highly impacted by product images and is a key driver of brand awareness for eCommerce. New product launches, lifestyle posts, and user-generated content teamed up with effective hashtags have been seen to be doing really well on Instagram. You could also post short videos.

Best time to post on social media in 2020 – Twitter

  • The safe time to post on Twitter is between 1 to 3 p.m. every day.
  • The best day and time to post on Twitter for eCommerce brands is on Saturdays at 1 p.m.
  • Sunday has been reported to be the lowest in terms of engagement but has seen some engagement at 11 a.m. and between 1 to 4 p.m. on this day.

Some other types of content to post on social media sites

  1. Posts of your company
  2. Industry news
  3. Curated content
  4. Questions
  5. Videos
  6. Advice
  7. Memes 
  8. Contests
  9. Holiday Posts
  10. Links to freebies

How to post on Social Media? – Apps that post on social media for you

Very often you might be required to post to multiple social media accounts at once, and it can be very daunting for those who don’t know how to post on social media. Here are some tools that will help you with this:

  1. Hootsuite

Hootsuite is a great tool which enables you to schedule your posts across all major social media pages at specific times. Available both as a free and paid version, this is an excellent tool to publish and monitor your posts on multiple platforms from one single screen. It also has an “auto-schedule” option which is based on the company’s own knowledge on the best time to post on Instagram or on Facebook. 

  1. Hubspot

Apart from publishing and monitoring, if you are also looking for an app that will also do the reporting for you, Hubspot is the app to go to. It provides a closed-loop reporting data, which means that you’re not just seeing which channels are giving you the most engagement, you can also track the funnel down further to see which posts are driving actual leads and sales.

  1. TweetDeck

If you are focusing on just Twitter, you should not look any farther than TweetDeck. Apart from being one of the oldest to be around, it is one of the best too. You can follow several conversations at once with this tool, and it is actually quite fun at times.

  1. IFTTT (or Zapier)

This is a Trigger-and-action tool. Acronym for ‘If This Then That’, IFTTT is an automation tool that can save you a lot of time while it manages your social platforms effectively. The tool links your website, social media pages, and apps based on a trigger and an action. Based on a particular trigger you create, it starts an action. For example, if you publish a blog (the trigger), then IFTTT will automate and create a tweet (the action) about it.


  1. Raven

Apart from allowing you to access data and schedule posts from a variety of social media platforms, Raven provides reports from information gathered about pay-per-click (PPC), search engine optimization (SEO), and social media channels. Thus, you get insights on topics like what the best time to post on Instagram is or if SEO is a better channel than PPC campaigns.

  1. Buffer (DLVR.it)

Buffer or Dlvr.it are advanced applications that provide Automated scheduling and engagement analysis.

Conclusion There is really no magic rule to engage with users. Every brand is different and so are their respective audiences.

 

Younger generations are actually better at telling news from opinion than those over age 50

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According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.

 
Among the opinion statements, roughly three-quarters of 18- to 49-year-olds (77%) correctly identified the following opinion statement, one that appeals more to the ideological right – “Government is almost always wasteful and inefficient” – compared with about two-thirds of older Americans (65%). And younger Americans were slightly more likely than older adults (82% vs. 78%, respectively) to correctly categorize this opinion statement, one appealing more to the left: “Abortion should be legal in most cases.”
 
This stronger ability to classify statements regardless of their ideological appeal may well be tied to the fact that younger adults – especially Millennials – are less likely to strongly identify with either political party. Younger Americans also are more “digitally savvy” than their elders, a characteristic that is also tied to greater success at classifying news statements. But even when accounting for levels of digital savviness and party affiliation, the differences by age persist: Younger adults are still better than their elders at deciphering factual from opinion news statements. Beyond digital savoriness, the original study found that two other factors have a strong relationship with being able to correctly classify factual and opinion statements: having higher political awareness and more trust in the information from the national news media. Despite the fact that younger adults tend to be less politically aware and trusting of the news media than their elders, they still performed better at this task.
 
 
This corroborates the footnote of a recent American Press Institute study which found that only 43 percent of Americans thought it was easy to distinguish opinion from news on digital news sites and social media.
 
The API researchers found that 52 percent of adults under age 30 said it’s at least somewhat easy to tell them apart on social media, versus 34 percent of adults 60 and older: “The level of ease was about the same for younger adults across all media types.” The study also noted that the young folk were understandably less familiar with print jargon like “op-ed” than the older adults.
 
 
A different recent Pew study found that while 57 percent of American social media users expected the news they encountered there to be “largely inaccurate,” younger social media news consumers were — unsurprisingly — more likely to say social media has “impacted their learning for the better” (48 percent of those age 18 to 29, compared to 28 percent of those age 50 to 64).
Op-eds have been playing a much larger role in the news cycle these days, with Trump’s anonymous underling writing in The New York Times and the president’s error-ridden contribution to USA Today. Instead of fighting with terms that are quickly becoming arcane, there are a few options beyond cheering the fact that rising generations of news consumers understand the newspaper layout.
 
What is Fake News?
Fake news is in the News these days, so what is it? The term is most often used to describe completely fabricated stories, but can also be applied to a broader continuum of news. Many news outlets will exhibit some form of explicit or implicit bias while not falling into the fake news category. Assessing the quality of the content is crucial to understanding whether what you are viewing is true or not. It is up to you to do the legwork to make sure your information is good.
 
  • Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
  • Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
  • Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
  • Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
  • State News: Sources in repressive states operating under government sanction.
  • Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
  • Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
 

The International Federation of Library Associations and Institutions (IFLA) published a summary in diagram form to assist people in recognizing fake news.
Its main points are:
 
  • Consider the source (to understand its mission and purpose)
  • Read beyond the headline (to understand the whole story)
  • Check the authors (to see if they are real and credible)
  • Assess the supporting sources (to ensure they support the claims)
  • Check the date of publication (to see if the story is relevant and up to date)
  • Ask if it is a joke (to determine if it is meant to be satire)
  • Review your own biases (to see if they are affecting your judgement)
  • Ask experts (to get confirmation from independent people with knowledge).
 
Read more at https://www.ifla.org/ifla-publications, including the latest IFLA journal, October 2018, is a special about Privacy, https://www.ifla.org/files/assets/hq/publications/ifla-journal/ifla-journal-44-3_2018.pdf
 

Fact-checking The sites below generally review specific news stories and claims.

  • Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
  • A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
  • Fake news database, tasked with “tracking fabricated news created to mislead”
  • The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
  • One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
  • Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
  • Focused primarily on political stories.
 
Watch this video tutorial about how to choose your news https://www.youtube.com/watch?v=q-Y-z6HmRgI
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart
 
Illustration by Sabrena Khadija used under a Creative Commons license.
 
Curated by Mike Stuart, 1stonline.us
 

Content is the fuel that engages your audience on social media.

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Content is the fuel that engages your audience on social media.
To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest.

Here are nine proven ways to create and share engaging social media content.
  • Stop Using Text, Start Showing. …
  • Use High-Quality Stock Photography. …
  • Recycle Your Evergreen Content into Infographics. …
  • Share Customer Testimonials & Reviews. …
  • Search Visual Trends on Pinterest. …
  • Host Contests & Surveys.

Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:
  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans
In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience.

Once you get the perfect idea about who your target audience will be, you can start previewing your products and classifying them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them. Yes, even communication needs strategies, because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers. Now after maintaining good communication with your audience, you can start making marketing plans.

Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination between content marketing and social media can be the key to great marketing strategies for the future.

Arranging the objectives

When you combine content marketing with social media, you have to be focused on these objectives in mind:
  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it
reference: bestinau.com.au

The Death of Microsoft’s LinkedIn’s SlideShare

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In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier B2B social channel: In 2015, author and marketing expert Jay Baer referred to it as “content marketing’s secret weapon.”

 
 
Power users have been dropping the SlideShare channel.
 
  • Top content creator and SlideShare investor Dave McLure hasn’t posted to the channel in over 11 months.
  • HubSpot, the content marketing powerhouse that posted over 60 presentations in 2017 and reached over 500,000 users, has posted only once in 2018, reaching a total of just over 1,000 users.
  • So what has caused this exodus of power users and decline in social-media prominence? A perfect storm of shifting parent-company priorities, insufficient revenues, and a user base largely outside of the US.
 
Despite SlideShare’s massive fan base, loyal users, and billions of impressions, a once-powerful channel is all but dead, and here’s why.
 
The Loss of Human Touch
The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a “YouTube for presentations.” Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.  But the key to their success wasn’t the tool, it was the human touch it added to the presentations.
 
SlideShare didn’t have a marketing team fueling its rapid growth. It relied on loyal fans. Its fans were the content creators, and to ensure the best content was featured, the team at SlideShare would manually curate the site each day, ensuring that the best presentations were prominently featured.
  • Kit Seeborg, author of Present Yourself: Using SlideShare to Grow Your Business, was responsible for most of the content curation the users loved, she stressed how important human curation was to SlideShare.
  • The curated content was a huge hit. It was also one of the drivers of SlideShare’s email list, which, at the time of LinkedIn’s acquisition of SlideShare in 2012, was growing by 250,000 new subscribers each week. After the sale to LinkedIn, the curation process remained a critical part of community-building, until 2016, when the program was ended. Since then, the homepage has changed very little, which was a major clue to marketing insiders that LinkedIn was giving up on SlideShare.
  • During 2016, the team of editors who had been curators for SlideShare were moved off the product to support other LinkedIn projects, such as Pulse. The SlideShare company page on LinkedIn is now blank, with only a few remaining engineers listed as employees.
 
Some alternatives to SlideShare:
  1. Host your own content. There are new plugins for websites which allow you to host your slides on your own website and allow easy sharing and embedding. 
  2. Microsoft may create a social PowerPoint for 365. That is speculation, but now that LinkedIn is owned by Microsoft, and with the recent move to put Office in the Cloud, we could potentially see a new social aspect of PowerPoint in the future. 
  3. Use Prezi. It’s an alternative to SlideShare, but it does require you create content in Prezi’s own software rather than in PowerPoint; that requirement can be a pain for some.
  4. Use Google or Dropbox or ISSUU document sharing with their built-in presentation handling.
As we are continually bombarded with new marketing channels, tactics, and tools, one thing is clear: Slides are not going away. Events seem to give brands the personal touch the digital world just can’t, and slides are usually the No.1 content type at events.
 
The “YouTube of presentations” was at one point the number one destination for business owners and managers. It sported better demographics and site visitor loyalty than even LinkedIn. It was one of the top 100 most visited websites on the planet. Maybe that’s why LinkedIn bought it for $119 million in 2012, padding the nest eggs of serial investors and Slideshare backers Mark Cuban and Dave McClure, among others.
 
The 3 Biggest Slideshare Problems Today
 
  1. First, traffic to Slideshare has fallen off considerably. This is despite the fact that three-quarters of all content marketers are creating more content than ever, according to the Content Marketing Institute and MarketingProfs. To be sure not all of that content is in the form of presentations and ebooks that are found on Slideshare. 
  2. Second, Slideshare has jettisoned their editorial team, for the most part. At its apex, part of Slideshare’s appeal was its curation, including regular promotion of new and interesting presentations to the site’s home page in the “Today’s Top Slideshares,” “Featured Slideshares,” or “Trending in Social Media” sections.
  3. Third, Slideshare now appears to be making puzzlingly awful customer experience decisions. I have no idea if this is correlation or causation.
 
Slideshare’s coming passing comes on the heels of the death of Squidoo and Scribd, among others.