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Amplified Content Marketing

by Michael Stuart

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API

Reconciling Cultural and Digital Transformation to Design the Future of Work

Curated October 28, 2020

Reconciling Cultural and Digital Transformation to Design the Future of Work Rapid advancements in technology and a transforming labor market are reshaping the way people work. Artificial intelligence (AI) and machine learning (ML) are streamlining processes and helping organizations uncover data… Read more

Filed Under: News Tagged With: API, people, pr

Social media Best posting times

Curated October 7, 2020

Social media marketing centers around getting the attention of your present and prospective customers. What is the best time to post on social media? “The best time to post on social media is when your customers (both present and prospective) are online”. When to post on Social Media in 2020 Social media eCommerce trends indicate […]

Filed Under: News Tagged With: ads, API, content, CTA, generate, influencer marketing, leads, loyalty, Trends, website

Younger generations are actually better at telling news from opinion than those over age 50

Curated December 18, 2018

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake News: Sources that intentionally fabricate information, disseminate deceptive […]

Filed Under: News Tagged With: API, content, Email, events, generate, google, linkedin, people, pr, quotes, SEM, Social Media, spam, stories, story, success

Content is the fuel that engages your audience on social media.

Curated December 17, 2018

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content. Stop Using Text, Start Showing. … Use High-Quality Stock Photography. … Recycle Your Evergreen Content into Infographics. … […]

Filed Under: News Tagged With: API, best practices, content, content marketing, marketing, marketing plan, people, pr, Social Media, strategy, top, Trends, Visual

The Death of Microsoft’s LinkedIn’s SlideShare

Curated December 17, 2018

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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