It's hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many … [Read more...]
Best Practices: Content Marketing for Driving Quality SEO and Inbound Customers
Content marketing and SEO are inextricably linked. Content marketing is what fuels a company's SEO efforts and inbound lead generation channel. At Bizzabo, we've seen this principle in action and, by investing in the creation of high-quality content, … [Read more...]
Lead Generation with Influencer Marketing
ROI with Influence Marketing Only 11% of B2B companies are running ongoing programs, compared to 48% of B2C companies. B2B marketers are experimenting with influencer marketing for Lead generation. To keep our budgets and resources … [Read more...]
Top Brands Share Secrets to Successful Influencer Marketing [Video]
![Top Brands Share Secrets to Successful Influencer Marketing [Video]](https://amplifiedcontentmarketing.com/wp-content/uploads/2017/11/c0c8febd3552375f0c2cf0dcabc76ec9-150x150.jpg)
Influencer marketing has become one of the most powerful tools in outreach, and many of the world's biggest brands are finding unique ways to strategize around this new channel and navigate its integration into the broader marketing mix. In this … [Read more...]
Time to Move On: Three email marketing habits your customers are sick of seeing
Habits are strong, and the biggest part of their hold over us is that we don't often realize them. Sometimes, our worst habits need to be pointed out in order for us to summon up the will to actually change them. Email marketers have a lot of these … [Read more...]
Big Brand Influencer Marketing
New research shows 80% of marketers rate content marketing as most impacted by influencer marketing, yet only 10% of marketing budgets are allocated to the practice. As large enterprises move from experimentation to sophistication when working with … [Read more...]
The Value of Content Curation with Curata
Today I'm talking with Pawan Deshpande, the CEO and Founder of Curata. We discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it to many channels, as well as provide … [Read more...]
Top 10 Content Curation Best Practices You Should Follow
Content curation may seem simple, but if you don't follow these content curation best practices, you may be doing more harm than good for your organization's social channels. Having recently successfully managed a social media program for a client in … [Read more...]
A Clear-Cut Guide to Email Marketing Success
Whether you're preparing to launch your email marketing strategy, or trying to step up your relationship marketing game with proven best practices — you've come to the right place. As an email service provider (ESP), we have a fair amount of … [Read more...]
4 Content Marketing Best Practices Recommended By Top Brands
Content still remains the strongest element of any marketing strategy. In fact, about 70 percent B2B marketers plan to create more content in 2017 compared to 2016. Whether you are a B2B or B2C brand, staying current with the content marketing best … [Read more...]