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Amplified Content Marketing

by Michael Stuart

You are here: Home / Archives for best practices

best practices

Content is the fuel that engages your audience on social media.

Curated December 17, 2018 by Staff Editor

Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.Stop Using Text, Start Showing. …Use High-Quality Stock Photography. …Recycle Your Evergreen Content into Infographics. …Share Customer Testimonials & […]

Filed Under: News Tagged With: API, best practices, content, content marketing, marketing, marketing plan, people, pr, Social Media, strategy, top, Trends, Visual

BLOGGING IS ALIVE AND WELL

Curated December 3, 2018 by Staff Editor

Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]

Filed Under: News Tagged With: ads, best practices, blog, blogs, business, content, content marketing, content strategy, leads, marketing, pr, publishing, Social Media, strategy, success, website

Social Media’s Value is more than Marketing

Curated December 3, 2018 by Staff Editor

With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights […]

Filed Under: News Tagged With: best practices, blog, brand, business, content, Digital Marketing, marketing, people, pr, Social Media, success, top, Trends

Content marketing and its connection with social media

Curated November 2, 2018 by Michael Stuart

Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media: Goals Target audience Product preview Communication Plans […]

Filed Under: Notes Tagged With: API, best practices, content, marketing plan, people, pr, Social Media, Trends

Content Marketing Adopts a Publisher Mindset

Curated March 17, 2015 by Michael Stuart

What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published. Publishers like strict schedules. Because publications deal with so much content, […]

Filed Under: News Tagged With: ads, best practices, blog, business, content, content marketing, leads, marketing, pr, publishing, SMO, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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