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by Michael Stuart

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Content is the fuel that engages your audience on social media.

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Content is the fuel that engages your audience on social media.
To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest.

Here are nine proven ways to create and share engaging social media content.
  • Stop Using Text, Start Showing. …
  • Use High-Quality Stock Photography. …
  • Recycle Your Evergreen Content into Infographics. …
  • Share Customer Testimonials & Reviews. …
  • Search Visual Trends on Pinterest. …
  • Host Contests & Surveys.

Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:
  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans
In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience.

Once you get the perfect idea about who your target audience will be, you can start previewing your products and classifying them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them. Yes, even communication needs strategies, because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers. Now after maintaining good communication with your audience, you can start making marketing plans.

Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination between content marketing and social media can be the key to great marketing strategies for the future.

Arranging the objectives

When you combine content marketing with social media, you have to be focused on these objectives in mind:
  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it
reference: bestinau.com.au

BLOGGING IS ALIVE AND WELL

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Some pundits have suggested that the blog is dead, but it’s not.
Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic.

The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are increasing their spend on content marketing this year. More specifically, 80% of marketers use blogging as a part of their content marketing mix, as reported by CMI and MarketingProfs in a recent benchmark study.

To identify best practices blogs with 10,000 or more page views a month are analyzed, called the “10K Business Blogging Club.”
This group not only has high traffic, but they also get high referral rates from their blog to their corporate web site, and they see higher impact of their blog activities on key marketing metrics including quantity and quality of sales opportunities.

content marketing supply chain



Perhaps the most interesting statistic we found is that although 44% of 10K Club members have blogged for 5+ years, 56% of all bloggers who have blogged for 5+ years did not make it into this club. This suggests that an established online presence does not automatically lead to success. Instead, we must look deeper into the specific tactics of the 10K Club, starting with strategy.

Strategy – Invest in Your Owned Media

When looking at overall content marketing strategy, the best bloggers understand that their blog is just one piece of the owned media puzzle. The members of the 10K Club are focusing on building up their website, microsites and social communities as well.

  • 10K Club members plan to invest in their blog(s): 56% of these bloggers have plans to hire additional resources dedicated to their blog(s) in the next 6-12 months.

Establish An Excellence Team

In addition to hiring resources for blogging, these marketers understand the importance of a governance team or center of excellence (CoE) within their organization.

80% of the 10K Club members have some type of team that is responsible for overall content strategy and oversee areas such as:
  • Engagement guidelines
  • Blogging code of conduct
  • Training
  • Software applications
  • Editorial staff
  • Design staff
  • Writing staff
  • Best practices
  • Framework
  • Content ideas

Production – Frequency & Length Matter

Although content quality is more important than quantity, publishing blog posts on a consistent basis is still essential. 90.5% of the 10K Club publish blog posts weekly or more often.
However, publishing a lot of short posts just to increase frequency will not lead to success.

  • The length of blog posts is also important. 10K Club members said that more than 50% of their posts have 500+ words.

Publishing – The majority of bloggers we surveyed use the same tool for publishing content (a resounding 66% of respondents use WordPress over tools like Drupal or HubSpot.) What sets apart the 10K Club bloggers is their ability to promote content in new and innovative ways.

All bloggers depend upon many teams and channels to promote their content: But, the 10K Club stands out from the rest of the blogging pack in several ways.
These bloggers:
  • Align with their social media team.
  • Involve blog writers in the promotion process.
  • Leverage the power of paid media.
  • Send newsletters and send them often.

Analytics – 10K Club members are highly methodical and “cutting edge” users of technology to measure the impact of their blog.
By looking at the first column (Site/Blog), you can see there are a number of different metrics to use on a blog, ranging from page views to leads touched. When we asked respondents how they measure blog posts, we found the following:

The greatest difference between the 10K Club and the rest of the pack is the sophistication of measurement. The 10K Club members push beyond “soft metrics” like page views and social shares and spend more time measuring and fostering long-term relationships.

  • More specifically, they measure engagement and the effect on marketing and sales pipeline.


source: www.curata.com/blog/business-blogging-secrets-revealed/


Social Media’s Value is more than Marketing

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With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights on measurement that will resonate with senior leaders.

Social Media’s Multilayered Contribution to Business

Social media touches more than one business function, and strategists at all levels want to know what works and what doesn’t.

SALZ-Presenting Social Media-1

Most executives aren’t interested in the details surrounding social media, but would like to know how specific programs contribute to the company and its success.

Business stakeholders want to know how social media strategies are helping their customers—how product management strategies or brand awareness is having an impact, while staff members who manage branded social media channels want to know the why and what of social media.

Multiple Levels of Reporting Is Essential

Just as there are multiple tiers of strategists and various business functions impacted by social media initiatives, there are multiple levels of reporting that must be communicated.

Tier 1: Executives. For the executive team, reporting should highlight the overall impact of social programs and, more importantly, the specific impact social programs are having on top-level business key performance indicators (KPIs). Metrics on the reports need to align to overall company KPIs, such as revenue, reputation, and ROI, showing how social programs contribute to these goals.

Tier 2: Business Unit Leadership. For management teams across varied business units, the focus of reporting should be on showing how social contributes to their individual function and unique set of objectives.

Tier 3: Social Strategists. Front-line social strategists—those who manage brand social media channels—need reports that communicate detailed, tactical information on how their content is performing day to day.

Aligning Key Performance Indicators to Business Success

With a set of clearly defined objectives, it’s possible to identify specific metrics that can be used to evaluate success.

SALZ-Presenting Social Media-2

Executive Reporting Best Practices

  • Select 3–5 metrics to show direct contribution to key corporate objectives.
  • Set measurable goals and show progress toward the goals on the reports.
  • Show historical trends to provide at a glance view of progress, clearly identify or annotate outliers (spikes and dips that are outside the norm).

Social media has shifted the dynamic, and how people interact with brands and products is much different from just a few years ago. Today, social media is no longer experimental, but an essential channel contributing to all business functions.

  • Effective reporting involves selecting metrics that will resonate with the right audience and presenting to senior leaders is best understood using a multitiered approach—showing impact and trends in a way that executives understand by mapping measurement and defined KPIs to specific business objectives.
  • For reporting that resonates with senior executives, the key is in showing how top-line metrics align to key objectives and providing insight into how these results impact the bottom line.

The post Presenting Social Media Measurement to Senior Leaders appeared first on Digital Marketing Blog by Adobe.

Content marketing and its connection with social media

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Content marketing and its connection with social media

Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media:
  1. Goals
  2. Target audience
  3. Product preview
  4. Communication
  5. Plans
In order to succeed in social media campaigns or marketing, the first thing you have to do is to set your goals or objectives. What do you want to achieve? Who is your target audience? How many people are you targeting? When is your deadline? When you have set your goals and targeted audience, from there, social media starts taking place. On social media, you can start taking notes of those people who seem to be your perfect criteria for your target audience. Once you get the perfect idea about who your target audience will be, you can start previewing your products and categorising them into some parts that depend on your target audience’s age, gender, or locations. From that, you can plan strategies on how to approach your target audience and communicate with them. Yes, even communication needs strategies, because how you deliver a message to your target audience will define what their response will be. With social media combined with strategic planning, you can communicate better with your target audience, your existing customers and even with your potential customers. Now after maintaining good communication with your audience, you can start making marketing plans.
Marketing plan here means that you create a content plan and test it first. In case it does not work out, you try to create solutions based on the problems or things that lack in that content plan. Then re-create the whole plan with new strategies, before executing it on social media. Good combination between content marketing and social media can be the key to great marketing strategies for the future.

Arranging the objectives

When you combine content marketing with social media, you have to be focused on these objectives in mind:
  • Help your target audience understand your products or services better
  • Entertain your target audience with your interesting content
  • Educate your target audience on new trends and best practices
  • Tell your target audience about the challenge of the current situation
  • Convince your target audience to buy your products or use your services and tell them why they need it
reference: bestinau.com.au
 

Content Marketing Adopts a Publisher Mindset

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What It Means to Adopt a Publisher Mindset and Steps to Making It Happen

bookstats_data_cubeAdopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published.

  • Publishers like strict schedules.

Because publications deal with so much content, they almost always have a strict schedule and stick to it. In the new-age of blogging, sometimes schedules are more flexible, and while this usually isn’t a big deal, it’s important to consider how smoothly publications run because they have regular authors and regular columns. Furthermore, knowing how important this is to publishers can help you get your content accepted.

  • Create regular features and pieces.

Publications are normally incredibly structured, which means they often run feature pieces regularly. Many times there is a certain audience base that comes back just to read a feature piece, and it’s a good way to keep your content in line and offer something unique that your competitors aren’t offering readers.

  • Create content for a specific purpose.

A publishing mindset means focusing on the people that you want to target. It’s all about getting their attention and then making the content attractive and accessible for that audience. While this may be something content marketers should also have at the forefront of their minds, it hasn’t always been that way, but for publishers it has. It’s always been about relevance to a specific audience, and it’s safe to say publishers have found success when they use this focus.

  • Think quantity.

You have to constantly produce enough content to keep a publication up and running, and while quality is a primary concern, quantity cannot be discounted.

Via http://www.inc.com/adam-heitzman/content-marketing-success-means-adopting-the-publisher-mindset.html