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Curated February 20, 2021 by Michael Stuart

6 Eye-Opening B2B Content Marketing Statistics for 2021

Trends in content marketing tend to reflect broader truths since we’re talking about the ways in which companies and customers interact and communicate. We keep a close eye on new research ... Read more … [Read more...]

Filed Under: News Tagged With: content, pr

Curated January 13, 2021 by

The Top 20 Content Marketing Hashtags, Topics, and Searches

What were the most popular hashtags, topics, and search queries related to content marketing in 2020? SEMrush analyzed more than 600,000 popular tweets posted in 2020 related to content marketing and hundreds of thousands of Google searches conducted … [Read more...]

Filed Under: News Tagged With: content, google, top

Curated December 19, 2020 by

How Exactly Does Content Marketing Help in Building Brand Awareness?

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It's vital to … [Read more...]

Filed Under: News Tagged With: brand, business, content, people

Curated October 7, 2020 by Michael Stuart

Social media Best posting times

Social media marketing centers around getting the attention of your present and prospective customers. What is the best time to post on social media? "The best time to post on social media is when your customers (both present and prospective) are … [Read more...]

Filed Under: News Tagged With: ads, API, content, CTA, generate, influencer marketing, leads, loyalty, Trends, website

Curated October 7, 2020 by Michael Stuart

Humor In Content Marketing: It’s NOT About Being Funny

A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think "humor" means telling jokes. It's NOT telling jokes. It's NOT standup comedy. It's NOT trying to make people LOL. Those definitions are much … [Read more...]

Filed Under: News Tagged With: brand, content, people

Curated September 20, 2019 by Michael Stuart

4 Key Tips on Building an Effective Content Curation Strategy

Consistently creating new content is both challenging and time-consuming - but in order to compete in today's competitive digital marketing landscape, it's a virtual necessity in your process. From self-employed freelancers to multinational … [Read more...]

Filed Under: News Tagged With: content, content curation, Digital Marketing, pr, Social Media

Curated August 21, 2019 by Michael Stuart

What’s Your Story?

Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]

Filed Under: News Tagged With: ads, brand, content, Conversion, leads, story, top, Trends

Curated June 5, 2019 by Michael Stuart

Trust Impact of B2B Influencer Marketing

  Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment.  Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your … [Read more...]

Filed Under: News Tagged With: content, influencer marketing, pr

Curated March 7, 2019 by Michael Stuart

Optimization Potential for Your Content Marketing to Serve Different Goals

Optimization Potential for Your Content Marketing to Serve Different Goals Any business that has a website needs content. Content marketing is the easiest and cheapest method to acquire visitors and ultimately, customers. However content can be … [Read more...]

Filed Under: News Tagged With: business, content, website

Curated March 7, 2019 by Michael Stuart

Younger generations are actually better at telling news from opinion than those over age 50

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]

Filed Under: News Tagged With: content, events, generate, google, linkedin, people, pr, quotes, Social Media, spam, stories, story

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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