Consistently creating new content is both challenging and time-consuming - but in order to compete in today's competitive digital marketing landscape, it's a virtual necessity in your process. From self-employed freelancers to multinational … [Read more...]
Trust Impact of B2B Influencer Marketing
Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your … [Read more...]
Optimization Potential for Your Content Marketing to Serve Different Goals
Optimization Potential for Your Content Marketing to Serve Different Goals Any business that has a website needs content. Content marketing is the easiest and cheapest method to acquire visitors and ultimately, customers. However content can be … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
What’s Your Story?
Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]
Attracting Audience Attention
How to Attract an Audience with Creating Captivating Content To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
Content is the fuel that engages your audience on social media.
Content is the fuel that engages your audience on social media. To engage (meaning) to succeed in attracting and keeping somebody’s attention and interest. Here are nine proven ways to create and share engaging social media content.Stop Using … [Read more...]
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]
Top Content Creators use the title “How a Brand Does Something”
Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand … [Read more...]