When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, … [Read more...]
Are marketers stuck in an influencer marketing ‘tactical trap?’
A majority of brand marketers are stuck in a "tactical trap" with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of … [Read more...]
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]
Strategies for Boring Brands
Cover via AmazonThe formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.If your brand is one that solves a problem but … [Read more...]
Forbes Shifts to Digital Strategy
Forbes accepted a $475 million bid from an International Investors group based in Hong Kong.A first for the 97-year-old industry spearhead, as the Forbes family has owned the company over its near-century long tenure. This is the key to a new, … [Read more...]
Storytellling Infographic
Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. … [Read more...]