Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at … [Read more...]
Attracting Audience Attention
Attracting Audience with Creating Captivating ContentTo be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content … [Read more...]
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]
Top Content Creators use the title “How a Brand Does Something”
Top Content Creators often use articles with a title similar to the following template:How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand … [Read more...]
Artificial Intelligence For Marketing
Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is … [Read more...]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don't know how to proceed.The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of … [Read more...]
Master influencer marketing and grow your brand
Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often … [Read more...]
Top Technology firms erect shrines to themselves
Many of the nation's leading technology firms are erecting billion dollar shrines to themselves, while hoarding cash and using the American public to pay the bill.Is big tech robbing the country's revenues by declaring their intellectual property … [Read more...]
Top 12 Landing Page Benefits
A landing page is a webpage made to convert visitors to customers by a specific marketing campaign. Landing Pages increase the conversion rates of campaigns run in online medians like: Display networks, Social Media, Content Marketing and Email … [Read more...]
Link Engagement Declines On Facebook
Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links)The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox … [Read more...]