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Curated January 22, 2021 by

Search Engine Marketing Works Better With Branding

Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here's why.Many moons ago, I ran paid search for Gateway Computers.We did a good … [Read more...]

Filed Under: News Tagged With: brand

Curated December 19, 2020 by

How Exactly Does Content Marketing Help in Building Brand Awareness?

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It's vital to … [Read more...]

Filed Under: News Tagged With: brand, business, content, people

Curated October 7, 2020 by Michael Stuart

Humor In Content Marketing: It’s NOT About Being Funny

A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think "humor" means telling jokes. It's NOT telling jokes. It's NOT standup comedy. It's NOT trying to make people LOL. Those definitions are much … [Read more...]

Filed Under: News Tagged With: brand, content, people

Curated October 14, 2019 by Staff Editor

Since the birth of e-commerce, marketing experts have disagreed about the future

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]

Filed Under: News Tagged With: brand, business, loyalty, marketing, pr, price, Trends

Curated August 21, 2019 by Michael Stuart

What’s Your Story?

Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]

Filed Under: News Tagged With: ads, brand, content, Conversion, leads, story, top, Trends

Curated March 8, 2019 by Michael Stuart

The Advantage of Influencer Marketing Over Celebrity Endorsements

Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with … [Read more...]

Filed Under: News Tagged With: brand, influencer marketing, people

Curated March 7, 2019 by Michael Stuart

‘Not there yet’: Amazon is a looming giant in influencer marketing

Launched two years ago, Amazon's influencer program still isn't quite going anywhere, say brands, agencies and influencers. Most people don't know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with … [Read more...]

Filed Under: News Tagged With: amazon, brand, influencer marketing, influencers, people

Curated January 11, 2019 by Staff Editor

What’s Your Story?

Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic.   Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, leads, pr, story, success, Trends

Curated January 10, 2019 by Staff Editor

Attracting Audience Attention

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

Curated December 17, 2018 by Staff Editor

The Death of Microsoft’s LinkedIn’s SlideShare

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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