Launched two years ago, Amazon's influencer program still isn't quite going anywhere, say brands, agencies and influencers. Most people don't know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with … [Read more...]
We May Be Driving and Living in Alexa’s World
Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple's will say I do! Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond,When Amazon unveiled Alexa three and a half … [Read more...]
Top Technology firms erect shrines to themselves
Many of the nation's leading technology firms are erecting billion dollar shrines to themselves, while hoarding cash and using the American public to pay the bill.Is big tech robbing the country's revenues by declaring their intellectual property … [Read more...]
FLASH RETIRES FOR GOOD 2016?
2016 will be the first year marketers will not have Flash to fall back on as a crutch.As an interactive element, Flash has been intertwined with the user experience since its inception. With Web design now more important than ever, marketers must … [Read more...]
Amazon Wants to Help Write Your Book
Cover via Amazon … [Read more...]
Writing a Book? Amazon Offers a Crowdsourced Critique
Amazon helping authors write better books by using the “wisdom of crowds”Amazon is turning to its millions of users to help authors transform their manuscripts into salable titles. Amazon.com launched a service, called Write On, that lets … [Read more...]
Google Versus Amazon for Content Curation
Curation of Information (Photo credit: gcouros)Amazon and Google are content curation giants, major media entities that curate other people’s information. Why Amazon and Google are media entities:Publish information tailored to their … [Read more...]
The Art of Raising Prices: Lessons from Amazon Prime
With the economy on the upswing, most companies are contemplating increasing prices. Amazon recently hiked the price of its Prime service, which includes two-day shipping, Kindle book loans, and streaming video. Raising Prime’s price is especially … [Read more...]