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Curated December 17, 2018 by Staff Editor

The Death of Microsoft’s LinkedIn’s SlideShare

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

Curated February 9, 2015 by Michael Stuart

Increase Content Creation Without Hiring More People

One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]

Filed Under: News Tagged With: brand, content, content marketing, curation, google, marketing, pr, quotes, SEO, SMO, Social Media, Visual, website

Curated December 23, 2014 by Michael Stuart

Work Hard to Create Great Content

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current … [Read more...]

Filed Under: News Tagged With: ads, best practices, blog, brand, content, content marketing, curation, Email, Facebook, google, loyalty, marketing, pr, publishing, SEO, SMO, Social Media, Trends, Visual, website, Websites

Curated November 19, 2014 by Michael Stuart

A Guide to Content Curation

Content Curation is The Trend That You Should Follow for A Competitive Edge When you curate content, you actually succeed in identifying, analyzing and sharing web writing and bringing it in front of a well-determined segment of public. How to … [Read more...]

Filed Under: News Tagged With: content marketing, curation

Curated September 22, 2014 by Michael Stuart

Improve Product Discovery to Increase Conversions

Popular cosmetic brand Urban Decay took steps to improve discovery on its website, as the company decided to partner with Compare Metrics to help shoppers more easily find products that will fit their needs and preferences. Through the partnership, … [Read more...]

Filed Under: News Tagged With: content marketing, curation, strategy

Curated September 21, 2014 by Michael Stuart

Things to Keep In Mind for Content Curation

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your … [Read more...]

Filed Under: News Tagged With: content marketing, curation

Curated August 22, 2014 by Michael Stuart

Filtering Content Curation

We are living in an era of information overload.  So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shifting through the vast abundance of content on … [Read more...]

Filed Under: News Tagged With: content curation, content marketing, curation

Curated July 29, 2014 by Michael Stuart

Content Curation Ideas for Your Editorial Calendar

For content curation to be effective and drive measurable content marketing results use a variety of curation techniques. Options for filling your editorial calendar: Share on social media: This is curated content in its starkest form. It simply … [Read more...]

Filed Under: News Tagged With: content marketing, curation

Curated June 4, 2014 by Michael Stuart

Best Practices for More Effective Content Curation

Here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics
. Stay reasonably focused on a small handful of themes. 2) Pull from a consistent set of sources (to save you time). You’ll likely … [Read more...]

Filed Under: News Tagged With: best practices, content marketing, curation, strategy

Curated May 29, 2014 by Michael Stuart

Content Curation Care of the Huffington Post

Content Curation Care of  the Huffington Post The Art of Social Media (Photo credit: mkhmarketing) How did one woman’s blog evolve into one of the biggest sources of news and opinion on the Internet? Selecting the right stories and making sure the … [Read more...]

Filed Under: News Tagged With: content, content marketing, curation, SMO

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Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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