One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.Content marketing creates brand loyalty by engaging current … [Read more...]
A Guide to Content Curation
Content Curation is The Trend That You Should Follow for A Competitive Edge When you curate content, you actually succeed in identifying, analyzing and sharing web writing and bringing it in front of a well-determined segment of public.How to … [Read more...]
Improve Product Discovery to Increase Conversions
Popular cosmetic brand Urban Decay took steps to improve discovery on its website, as the company decided to partner with Compare Metrics to help shoppers more easily find products that will fit their needs and preferences. Through the partnership, … [Read more...]
Things to Keep In Mind for Content Curation
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your … [Read more...]
Filtering Content Curation
We are living in an era of information overload. So much content is shared online that curation is needed as a way to get value out of the information flood.Content curation is the process of shifting through the vast abundance of content on … [Read more...]
Content Curation Ideas for Your Editorial Calendar
For content curation to be effective and drive measurable content marketing results use a variety of curation techniques. Options for filling your editorial calendar:Share on social media: This is curated content in its starkest form. It simply … [Read more...]
Best Practices for More Effective Content Curation
Here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics . Stay reasonably focused on a small handful of themes. 2) Pull from a consistent set of sources (to save you time). You’ll likely … [Read more...]
Content Curation Care of the Huffington Post
Content Curation Care of the Huffington Post The Art of Social Media (Photo credit: mkhmarketing) How did one woman’s blog evolve into one of the biggest sources of news and opinion on the Internet?Selecting the right stories and making sure the … [Read more...]
Plagiarism in Content Marketing
Journalism students take entire courses on ethics, and a big portion of it has to do with plagiarism. Still, there are cases every year in which it’s discovered that trained, professional, and reputable reporters are guilty of plagiarizing. Content … [Read more...]