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by Michael Stuart

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What’s Your Story?

Curated August 21, 2019 by Michael Stuart

Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time.  Five steps to help tell your story 1: […]

Filed Under: News Tagged With: ads, brand, content, Conversion, leads, story, top, Trends

What’s Your Story?

Curated January 11, 2019 by Staff Editor

Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic.   Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time.       Five steps to help […]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, leads, pr, story, success, Trends

Artificial Intelligence For Marketing

Curated December 16, 2018 by Staff Editor

Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is through marketing. Now, if a company wants to take their success to new heights, they need to […]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, Digital Marketing, Email, Facebook, generate, marketing, pr, SEM, success, website

Three steps to great Influencer Marketing

Curated December 14, 2018 by Staff Editor

Influencer marketing delivers results with a great ROI, yet many small businesses don’t know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of influencer marketing campaigns will involve creating content in partnership with an influencer. This may […]

Filed Under: News Tagged With: brand, business, content, Conversion, influencer marketing, influencers, marketing, pr, Social Media, strategy

Top 12 Landing Page Benefits

Curated December 8, 2018 by Staff Editor

A landing page is a webpage made to convert visitors to customers by a specific marketing campaign. Landing Pages increase the conversion rates of campaigns run in online medians like: Display networks, Social Media, Content Marketing and Email Marketing Top 12 Landing Page Benefits Customization Landing Pages allows you emphasize different aspects of your offer […]

Filed Under: News Tagged With: API, brand, content, content marketing, Conversion, Email, landing page, Landing Pages, marketing, pr, Social Media, top

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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