Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]
Artificial Intelligence For Marketing
Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is … [Read more...]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don't know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of … [Read more...]
Top 12 Landing Page Benefits
A landing page is a webpage made to convert visitors to customers by a specific marketing campaign. Landing Pages increase the conversion rates of campaigns run in online medians like: Display networks, Social Media, Content Marketing and Email … [Read more...]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam … [Read more...]
You do not need email confirmation
Get more a lot more conversions! You do not need email confirmation in your sign up flow This email signup is overcomplicated Create an account with an email and passwordThank you message: “Please confirm your account"Go to your inbox, click … [Read more...]
The 50 Free Apps
Here are the Lifehacker 50 favorites apps1. Feedly Category: News ReadersSee also: The Best Extensions and User Scripts to Power Up Feedly 2. Google Maps and Waze Category: MapsSee also: The Best Extensions to Make Google Maps Even More Awesome 3. … [Read more...]
The Future Of Marketing Automation
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce" study, only 7 percent are … [Read more...]
Intelligent Help for Content Marketers
Content marketers must deliver clear, concise, and relevant content to the right prospect – at the right time. Yet even very successful campaigns might see 6% conversions. In what other industry would 94% failure be called a success? Marketers … [Read more...]
The Benefits Of AB Testing
Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing. This takes one element in isolation and tests it … [Read more...]