The Death of Microsoft's LinkedIn's SlideShareIn 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that … [Read more...]
Content Marketing Strategy: A Complete Guide for SaaS Companies
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. What we're seeing is an influx of spending and a massive increase in content creation, but a lack of … [Read more...]
Best Practices: Content Marketing for Driving Quality SEO and Inbound Customers
Content marketing and SEO are inextricably linked. Content marketing is what fuels a company's SEO efforts and inbound lead generation channel. At Bizzabo, we've seen this principle in action and, by investing in the creation of high-quality content, … [Read more...]
Lead Generation with Influencer Marketing
ROI with Influence Marketing Only 11% of B2B companies are running ongoing programs, compared to 48% of B2C companies. B2B marketers are experimenting with influencer marketing for Lead generation. To keep our budgets and resources … [Read more...]
How to Perfect Your Influencer Marketing Campaign
Websites that Wow: 4 Strategies for Maximizing your Online Marketing Best Tools for Social Media Strategy Creation Twitter Etiquette: The Balance Between Organic & Annoying 5 Reasons Your Blog Content Is Not Getting Shared and How to Fix It Social … [Read more...]
New Research Answers: Is Content Marketing Sustainable?
Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal "Content Shock" post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research … [Read more...]
5 Trends Shaping the Future of Content Marketing
From creation to distribution, new technology is enabling marketers to forge new paths to engage consumers. And smart brands are looking to better understand how those audiences consume content.Adopting new techniques will keep marketers and their … [Read more...]
7 Tech Trends That Will Shake Up Content Marketing in 2018
Tech is changing everything. I know, you've heard this refrain on loop for the past decade. But rapid advances in technology are revolutionizing just about every area of our lives and work, including. From creation to distribution to consumption, … [Read more...]
Use Content Marketing to Establish B2B Thought Leadership
At our company, my team and I have the pleasure of being involved in a lot of content creation, curation and propagation initiatives. Sometimes, a company is new to content marketing and sees the benefits of being a thought leader/branded authority … [Read more...]
How to Effectively Do Content Curation [infographic]
Many brands worry about the financial cost and time commitment required for effective content curation. They're already so busy producing content that they don't have the energy or resources to comb through the content of their peers and set aside … [Read more...]