You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy:Step … [Read more...]
Choosing a Content Calendar
The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. … [Read more...]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: … [Read more...]
Easy Ways Nonprofits Can Use Content Curation
Content curation is the act of collecting, filtering and sharing the best information on a specific topic.The best content curators also add their own spin to the article, blog post or video that they share, explaining why it is important to their … [Read more...]
Reasons Great Content Gets Cut
A lot of people say great content is in short supply, even though many good writers and content creators are out there. A lot of great content doesn’t make the cut because it also needs marketing, and many a good content creator does not a marketer … [Read more...]
70-30 Principles of Content Marketing
It’s now a given that Content King and Content Marketing all the rage. We should follow a 70-30 Rule with 70% of content curated and 30% branded. Because the rest-of-the-world is at least 70% more interesting than your brand; and, promoting external … [Read more...]