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Amplified Content Marketing

by Michael Stuart

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The Death of Microsoft’s LinkedIn’s SlideShare

Curated December 17, 2018 by Staff Editor

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

Audience First then You’ll Know What Products to Sell

Curated December 6, 2018 by Staff Editor

When You’ve Built an Audience You’ll Know What Product to Sell Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. “In […]

Filed Under: News Tagged With: blog, business, content, content marketing, creation, google, loyalty, marketing, pr, story, success

Good marketing nowadays revolves around inbound marketing. And the good news is

Curated December 5, 2018 by Staff Editor

Good marketing nowadays revolves around inbound marketing. And the good news is that if you have a blog, you are already on your way toward creating a great inbound marketing strategy. Iinternet marketing gameplan by http://www.1stonlinetech.com Checklist for Launching an Inbound Marketing Plan in WordPress 1) Attract: Get to know your ideal target audience and […]

Filed Under: News Tagged With: ads, API, blog, brand, content, creation, CTA, Email, google, landing page, Landing Pages, leads, marketing, marketing plan, people, pr, publishing, SEO, Social Media, strategy, Visual, website

The New York Times acquires influencer marketing agency HelloSociety

Curated December 5, 2018 by Staff Editor

The New York Times, like other local news organizations, is getting into the digital marketing game. If you can’t beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in […]

Filed Under: News Tagged With: ads, brand, content, creation, Digital Marketing, influencer marketing, influencers, local, marketing, pr, Social Media

5 Steps to Create a Content Marketing Strategy

Curated June 20, 2014 by Michael Stuart

You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]

Filed Under: News Tagged With: blog, brand, business, content, content marketing, creation, Email, leads, marketing, people, pr, publishing, SEO, Social Media, strategy, top, Visual, website

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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