- Find Your Element by Ken Robinson
- Start With Why by Simon Sinek
- Purple Cow by Seth Godin
- Tipping Point by Malcolm Gladwell
- Getting Things Done by David Allen
- The Seven Habits Of Highly Effective People by Stephen Covey
- The 4-Hour Workweek by Tim Ferriss
- The Innovator’s Dilemma by Clayton Christensen
- The Lean Startup by Eric Ries
- Zero to One by Peter Thiel
- What makes this one of the best social media automation tools?
- What should I be concerned about?
- First, third party content is not content that you have to write yourself. You may be pressed for time in coming up with original content, but want to make sure that you are maintaining a consistent social media presence. That’s where third- party content comes in. Well curated third party content can reinforce your messages in your original content. B2B Marketing Solutions suggests that you make this a part of your marketing strategy because you want to be a trusted source of valuable information. Not all of this information has to come from content that you generate.
- Second, third party content can add valuable information to your social media walls without you needing to write it. Social-tribe suggests that third party content can add value as long as it holds relevance to your target audience. Sharing someone else’s article can help you publish this valuable information for your readers, increase your credibility and also increase your followers.
- Third, this falls into the category of making sure that your content isn’t just bombarding your followers with sales pitches. Neil Patel recommends that when sharing content to your social media accounts, 80% should be social, rather than sales.
- The social content draws in your audience and makes sure that they’re not exhausted by a constant sales pitch, leading you to see more audience attrition.
Here are the Lifehacker 50 favorites apps
See also: The Best Extensions and User Scripts to Power Up Feedly
See also: The Best Extensions to Make Google Maps Even More Awesome
19. Google Keep
See also: Not Just Another Notes App: Why You Should Use Google Keep
22. Google Play Music
24. Google Drive
25. Google Calendar
26. Google Now
29. Google Hangouts
33. Google Voice
35. Avast! Free Antivirus
One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents.
The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended).
Google Apps for Business works across platforms and devices, which is essential to Keller Williams agents, who are independent, small-business owners who choose their own devices and need to be able to work anytime, anywhere.
“Google Apps for Business is the latest step in ensuring that our associates remain at the forefront of innovation.” – CEO Mark Willis
“We spent a lot of time identifying the best technology products and the best technology partners to provide our associates with an intuitive, customizable suite of offerings that will boost productivity, increase collaboration and enhance the consumer experience.” – Executive Director of Technology Jason Tang.
What makes Google Apps for Business different? (according to Google)
- A cloud pioneer. Google is recognized as a trusted name and an industry leader in reliable cloud infrastructure.
- Built for the cloud. Google Apps was designed as an entirely cloud-based service from the ground up, so IT departments don’t need to spend time and money maintaining any desktop components.
- A complete package. The suite includes file storage and sharing with Google Drive, real-time collaboration with Google Docs, video meetings with Hangouts and professional email with Gmail, all for one single price.
- Consistency and comfort. Google Apps users enjoy the same experience across different devices, operating systems and browsers, and many employees already use Google products at home.
- Offline support. Gmail, Calendar and Google Docs let users view, edit and create content when they’re not on the Internet, syncing automatically when they reconnect.
Why pay for Google Apps for Business when Google offers similar products for free and Ads still show up?
- With Google Apps for Business, you’ll receive a number of additional business-grade services not included in the free consumer product, including: professional email at your domain, additional storage across Gmail and Drive, 24/7 phone and email support, 99.9% guaranteed uptime, interoperability with Microsoft Outlook, enhanced security features, and full administration of all user accounts.
Below is from “Google Apps for Business the Good, the Bad and the Ugly” at entrepreneur.com
In case you hadn’t noticed, it’s not Bill Gates’ world any more. Sure, Microsoft remains the dominant office software provider, with 450 million deployed users, according to data from the company. But its rival, Google, has broken Microsoft’s lock on office software products.
More than 2 million firms and 25 million users now handle their e-mail, documents and other office tasks using Google’s web-based professional office suite, Google Apps.
- And for good reason. Google’s office tools offer a mind-boggling array of cloud-based productivity options to even the smallest firms: Essentially everything you do at work is now available anywhere, anytime, from any online connection.
- Better yet, it’s all free for the standard version–or $50 per year per user for the Premier version, which includes additional storage and high-quality, unlimited support.
- And Google is just getting started, quietly overhauling Apps, dramatically changing the user interface and upgrading the core code of the software. The new Apps supports development by third parties though the Google Apps Marketplace.
If you don’t have good web access, you are better off working with traditional word processors like Microsoft Word or OpenOffice. But if you use the internet and your firm is not Google Apps-savvy right at this very second, you are making a mistake.
The psychological draw of a visual content calendar
1. Calendars work as mental models, showing us something familiar to help us comprehend something hard.
We have a much easier time thinking about content when it’s pitched to us as a calendar. When we see our work laid out in a calendar, we find it to be much more manageable.
2. A simple, visual calendar greatly lowers its perceived difficulty.
An easy-looking calendar is more likely to gain a positive reaction. We take longer to come to a decision when we are faced with more options.
3 ways a calendar can improve your content creation
- 3.1. Take a bird’s-eye view of your content and fill in any gaps. A content calendar gives you new perspective both in the way you think about your content and in the way you see your content.
- 3.2. Plan and organize around key events, dates, and launches
- 3.3. Ensure plenty of prep time to get content ready to publish
Content you could consider adding:
- Regular blog posts
- Social media updates
- Recurring posts, series, or themes
- Case studies
- Company news and announcements
- Product launches
- Industry events
- Seasonal content
Many big brands use content calendars to plan out weeks, months, and a year in advance. Here are a few that make their calendars public online.
- Forbes – Forbes’ yearly editorial calendar includes the highlights of their 18 big recurring features and where these features land on the calendar. The list view shows when the copy and design are due when it is delivered to print subscribers, and when it launches online.
- Time – Time magazine also plans content a year out, providing deadlines for print, online, and advertising on some of its most popular (and important) features.
- Inc –Inc’s calendar highlights the most important moments on the magazine’s editorial and online schedule. Features like the “Inc. 500″ and a “How I Did It” series are known a full year ahead so that content can be created and advertising can be sold.
- Vogue – Vogue’s editorial calendar is very similar to the others: Brief descriptions of the content with relevant publishing and print dates.
- How to Create a Robust Editorial Calendar for Free Using Google Calendar (hubspot.com)
- Why You Need an Editorial Meeting for Your Content (socialmediatoday.com)
- 2014 Editorial Calendar Template Free Download (scrapsofmygeeklife.com)