Reconciling Cultural and Digital Transformation to Design the Future of Work Rapid advancements in technology and a transforming labor market are reshaping the way people work. Artificial intelligence (AI) and machine learning (ML) are streamlining … [Read more...]
Social media Best posting times
Social media marketing centers around getting the attention of your present and prospective customers. What is the best time to post on social media? "The best time to post on social media is when your customers (both present and prospective) are … [Read more...]
Humor In Content Marketing: It’s NOT About Being Funny
A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think "humor" means telling jokes. It's NOT telling jokes. It's NOT standup comedy. It's NOT trying to make people LOL. Those definitions are much … [Read more...]
Since the birth of e-commerce, marketing experts have disagreed about the future
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]
Dress For Success
What You Need To Know About Dress Codes Dress codes are everywhere, but do you really know what all of this “business casual” means? I think everyone can agree dress codes are a set of rules. What most of us don’t realize is that these … [Read more...]
4 Key Tips on Building an Effective Content Curation Strategy
Consistently creating new content is both challenging and time-consuming - but in order to compete in today's competitive digital marketing landscape, it's a virtual necessity in your process. From self-employed freelancers to multinational … [Read more...]
What’s Your Story?
Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same … [Read more...]
5 Social Media Marketing Tools for Teams That Won’t Break The Bank
Are you looking for social media marketing tools that'll make your work easier and more effective? Want to improve collaboration between your team and see real results? At the same time, you probably want to achieve these at a low cost. Some tools … [Read more...]
Trust Impact of B2B Influencer Marketing
Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your … [Read more...]
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with … [Read more...]