Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing. This takes one element in isolation and tests it against another variation, in order to compare how well each performs. The winner is then chosen and the […]
Business Blogging Secrets
Blogging has not died — it has simply evolved from a consumer activity into a advanced marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are increasing their spend on content marketing this […]
Strategies for Boring Brands
Cover via Amazon The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can […]
Amazon Wants to Help Write Your Book
Cover via Amazon
Online Marketing Trends for 2015
Digital marketing has over the last few years undergone a real transformation, becoming an increasingly important medium for creating an online brand experience. Find out what are the major online marketing trends and predictions for 2015. 1. The Rise of Content Marketing Popular content marketing strategies will continue unabated into the upcoming year, which essentially means […]