Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social […]
Amazon Wants to Help Write Your Book
Cover via Amazon
Writing a Book? Amazon Offers a Crowdsourced Critique
Amazon helping authors write better books by using the “wisdom of crowds” Amazon is turning to its millions of users to help authors transform their manuscripts into salable titles. Amazon.com launched a service, called Write On, that lets authors open their book drafts to other Amazon users and ask for comments and suggestions. And it […]
Conquering Content Marketing with Measurement
How the concept of measurement plays into content marketing: Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity. Even turning a scandal into news can create exposure for marketing campaigns and drive traffic to the company’s website, but there is […]
HTTPS is good for SEO says Google
HTTPS is just another signal that is being added to more than 200 others. While security is very important, HTTPS is far of greater importance for sites that are processing orders or acquiring user data when visiting. Google will be releasing the best practices soon enough, but in the meantime here are some basic tips […]