Content Curation objectives help you focus on keeping a broader prospect network engaged with value-added content and increase awareness.
- Be intentional about your themes and topics
- Pull from a consistent set of sources
- Use an automated queuing and distribution system
- Always give credit back to the publisher
- Post across channels to increase reach and awareness growth
- 3-4 curated posts a day is fine
- Actively curate 2-3 times a week max
- Make curation one-click easy from your browser
- Use team tools to increase contributions
- Spread out posts from the same consistently-good sources
What are the best tools for content marketing?
If you’re new to content marketing, here is list of tools from a poll taken from content marketers:
- Google Analytics
- Buzzstream
- Feedly
- Hootsuite, Quora
- Evernote
- LinkedIn, Moz
- Amplified Content Marketing
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