Since the birth of e-commerce, marketing experts have disagreed about the future role of brands.Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]
Dress For Success
What You Need To Know About Dress Codes Dress codes are everywhere, but do you really know what all of this “business casual” means? I think everyone can agree dress codes are a set of rules. What most of us don’t realize is that these … [Read more...]
4 Key Tips on Building an Effective Content Curation Strategy
Consistently creating new content is both challenging and time-consuming - but in order to compete in today's competitive digital marketing landscape, it's a virtual necessity in your process. From self-employed freelancers to multinational … [Read more...]
5 Social Media Marketing Tools for Teams That Won’t Break The Bank
Are you looking for social media marketing tools that'll make your work easier and more effective? Want to improve collaboration between your team and see real results? At the same time, you probably want to achieve these at a low cost. Some tools … [Read more...]
Trust Impact of B2B Influencer Marketing
Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your … [Read more...]
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with … [Read more...]
Optimization Potential for Your Content Marketing to Serve Different Goals
Optimization Potential for Your Content Marketing to Serve Different Goals Any business that has a website needs content. Content marketing is the easiest and cheapest method to acquire visitors and ultimately, customers. However content can be … [Read more...]
‘Not there yet’: Amazon is a looming giant in influencer marketing
Launched two years ago, Amazon's influencer program still isn't quite going anywhere, say brands, agencies and influencers. Most people don't know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with … [Read more...]
5 tricks for boosting influencer marketing efforts
Influencer marketing is in a constant state of evolution. Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the most engagement across influencer and company … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]