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Amplified Content Marketing

by Michael Stuart

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News

Sales Teams Need to Stop Focusing on the Customer Funnel

Curated March 16, 2023

For the past half-century, buying has been framed as a hierarchy of effects: moving a prospect from awareness to interest to desire to action. The AIDA formula and its variants are the basis (often, the unconscious basis) for customer-acquisition activities in most firms. It’s an inside-out… Read more

Filed Under: News

Life in multiple dimensions

Curated March 10, 2023

Life in multiple dimensionsArtificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant The Mechanical Turk was the world’s first… Read more

Filed Under: News

Does a Shorter Workweek Actually Work?

Curated March 2, 2023

The pandemic has sparked a global conversation about whether people who’ve been working from home should be free to choose their preferred work location. It’s a natural question for employers to ask as they prepare for the future of work. Now, even some ardent return-to-office fans are starting… Read more

Filed Under: News

10 emerging technologies in computer science that will shape the future

Curated February 28, 2023

Technology is a powerful force that has significantly influenced the future. It has enriched our lives in innumerable ways, from boosting productivity and efficiency to bridging geographical distances. Artificial intelligence (AI), machine learning (ML), robotics and 5G networks are reshaping… Read more

Filed Under: News

What the Return-to-Office Debate Means for Single People

Curated February 16, 2023

I recently heard an acquaintance confess that they missed the physical workplace for what seemed like a silly reason: to meet people outside of dating apps. They worried they were now confined to the dating-app universe, stuck in an ecosystem designed for snap judgments. They also worried about… Read more

Filed Under: News

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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