You've decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you'll be a step … [Read more...]
How to Speed Up Your Digital Transformation
The pandemic has given many organizations an unexpected crash course in digitalization. While much progress has been made — from hardware and infrastructure to updated work processes and a rejuvenated corporate culture — many organizations are … [Read more...]
How to Maximize Your Influencer Marketing Investment
All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, … [Read more...]
How to Find a Content Marketing Agency to Seriously Grow Your Business
Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They're all looking to find a content marketing agency to help them grow their business. Why? Because they … [Read more...]
Digital transformation: 5 proven ways to get skeptics on board
Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital … [Read more...]
The influencer delusion: Debunking 4 myths of influencer marketing
Influencer marketing is the fastest-growing marketing practice in the world. Yet, because of the influencer boom that has occurred over the past five years, very few have taken the step back and really analysed the best way to utilise this medium. … [Read more...]
Digital transformation will spur economic boom in 2021, CEOs tell Gartner
Join Transform 2021 this July 12-16. Register fo the AI event of the year. Chief executives around the world expect a return to strong economic growth over the next two years and are betting on digital transformation, AI technology, and corporate … [Read more...]
13 Killer Tools to Effectively Manage Your Social Media Marketing
As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too. Social media marketing helps companies achieve a wide variety of business goals. From building a brand to driving more sales, an increasing number of … [Read more...]
6 Eye-Opening B2B Content Marketing Statistics for 2021
Trends in content marketing tend to reflect broader truths since we’re talking about the ways in which companies and customers interact and communicate. We keep a close eye on new research ... Read more … [Read more...]
Search Engine Marketing Works Better With Branding
Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here's why.Many moons ago, I ran paid search for Gateway Computers.We did a good … [Read more...]