Influencer Marketing for Earned Media: Identifying & Tracking By Lacey Miller on August 07, 2018 As consumers continue to trust third party validation over all other forms of marketing, … [Read more...]
5 Easy B2B Content Marketing Wins
Creating content for the company decisions makers is no mean feat. The marketing strategy for a B2C industry might be different than a B2B industry. However, you are ultimately creating content for a person. It's just that - this person is more … [Read more...]
Apply These 10 Simple Secrets to Improve Your Social Media Marketing
Social media is constantly changing and presenting new challenges and opportunities for small businesses. To really make the most of those platforms and communicate effectively with potential customers, you can learn a lot from online business … [Read more...]
Content Marketing Strategy: A Complete Guide for SaaS Companies
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. What we're seeing is an influx of spending and a massive increase in content creation, but a lack of … [Read more...]
21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions
Conversions.Traffic.Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.According to The Goal Pyramid by Matthew Michaelwicz, breaking down your big goals (like more traffic, more … [Read more...]
The 7 Best Email Marketing Ideas to Build Custo…
What's the most effective kind of marketing email you can send? According to research on more than 1 million email campaigns, birthday emails get the highest response rate compared to other customer communications. "Whether the consumers received … [Read more...]
6 Unique Approaches to eCommerce Content Marketing
Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can … [Read more...]
Influencer Marketing Trends to Know in 2018
The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]
When Should You Expect to See Results from a Content Marketing Strategy?
"How long does it take for content marketing to work?" I'm asked this simple, and completely reasonable question, often, and it always gives me pause because I know that the answer - "it depends" - won't be enough. I get it. Really, I do. I help … [Read more...]
5 Inspiring Content Marketing Case Studies (with Results!)
It's hard to keep track of everything new in content marketing, especially if you consider that 91% of B2B marketers and 86% of B2C marketers indicate they are using content currently as part of their overall marketing strategy. There are many … [Read more...]