Have you heard the saying, "content is king?" Well, of course, you have. But creating more content won't necessarily get you more search traffic. You've heard people like me mention stats like the average piece of content that ranks on page one of … [Read more...]
Social Media and Content Marketing
Marketing a business online is hard work - there is simply too much content, too much competition fighting for people's attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to understand your … [Read more...]
How Content Marketing Can Fuel Your Thought Leadership Program
When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read "What is … [Read more...]
Are marketers stuck in an influencer marketing ‘tactical trap?’
A majority of brand marketers are stuck in a "tactical trap" with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of … [Read more...]
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice "tack-on" to your … [Read more...]
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]
Yahoo Just Launched Live Programming on The Roku Channel
Live and linear news content is now available on Roku from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports. Live, daily and long-form programming will be available on "Yahoo," a service on The Roku Channel, an ad-supported … [Read more...]
Content Marketing Adopts a Publisher Mindset
What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s … [Read more...]
Creating Authentic Stories Customers Want to Read
Authentic stories help powerful brands make deep connections with customers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.Each woman’s story starts with … [Read more...]