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For the past half-century, buying has been framed as a hierarchy of effects: moving a prospect from awareness to interest to desire to action. The AIDA formula and its variants are the basis (often, the unconscious basis) for customer-acquisition activities in most firms. It’s an inside-out… Read more

Life in multiple dimensionsArtificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant The Mechanical Turk was the world’s first… Read more

The pandemic has sparked a global conversation about whether people who’ve been working from home should be free to choose their preferred work location. It’s a natural question for employers to ask as they prepare for the future of work. Now, even some ardent return-to-office fans are starting… Read more

Technology is a powerful force that has significantly influenced the future. It has enriched our lives in innumerable ways, from boosting productivity and efficiency to bridging geographical distances. Artificial intelligence (AI), machine learning (ML), robotics and 5G networks are reshaping… Read more

I recently heard an acquaintance confess that they missed the physical workplace for what seemed like a silly reason: to meet people outside of dating apps. They worried they were now confined to the dating-app universe, stuck in an ecosystem designed for snap judgments. They also worried about… Read more