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These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33% of them make purchasing decisions… Read more

As an online content creator, it’s essential to pay close attention when Google makes algorithm updates. These changes can directly impact how your content ranks on the search engine results pages (SERPs). This means being prepared to adapt your strategy to the algorithm to secure a spot on the coveted first page of Google. Read […]

It took me several years to become a self-made marketing specialist. I made many content marketing mistakes in my career. I had no mentor to guide me and show me how things should work. This is why I learned a lot from failures and things that did not eventually work out. Dozens of content… Read […]

For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are… Read more

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of… Read more