As the world has slowly returned to work following the peak of the COVID-19 pandemic shutdown, we have spent much of the year talking about the future of work and subjects like hybrid workplaces and “quiet quitting,” an idea that swept across social media and advocated for doing the bare minimum… Read more
When to fire your content marketing agency: 7 things to consider
You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, and generate more leads. But your hope started to… Read more
Why Can’t We Resist Black Friday? A Behavioral Economist Explains.
Opinions expressed by Entrepreneur contributors are their own. Imagine you put on an old coat you haven’t worn in a while and, to your surprise, you find a crumpled $20 bill in your pocket. How good does it feel? Do you go up half a notch on a one-to-ten mood scale, or maybe a… Read […]
Why is content marketing important? 9 reasons to use content
Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience,… Read more
Nine Rules for Making Time for What Matters and Feeling More Satisfied
Fast Company in 2005 published an article titled “Change or Die” that I’ve thought about regularly since then. It noted that two years after receiving coronary-artery bypass grafting, 90% of the patients had not adopted healthier lifestyles. Changing their behavior—to not smoke, eat better, be… Read more