Are you looking for social media marketing tools that’ll make your work easier and more effective? Want to improve collaboration between your team and see real results? At the same time, you probably want to achieve these at a low cost. Some tools are simply too costly for your social media budget. . Read more
Trust Impact of B2B Influencer Marketing
Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your audience. There are no shortcuts when it comes to developing genuine trust with your customers. Building trust should be a […]
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand. Read more
5 tricks for boosting influencer marketing efforts
Influencer marketing is in a constant state of evolution. Market researchers are tracking trends and insights in the influencer marketing industry to uncover the tactics that are not only driving the most engagement across influencer and company collaborations, but also generating the most… Read more
‘Not there yet’: Amazon is a looming giant in influencer marketing
Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own… Read more