• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • How it Works
  • About Us
  • Contact
  • Hot Tips

Amplified Content Marketing

by Michael Stuart

You are here: Home / News / Affluents Want Emails from Luxury Brands

Affluents Want Emails from Luxury Brands

Curated June 1, 2014 by Michael Stuart

HomeShoppingEmails may be the best way to reach an affluent  inbox, with 49% of respondents saying they had or were likely to opt in to receiving emails from a luxury brand.

  • However, digital didn’t appear to play a major role in US affluent internet user research or purchase processes when buying luxury items.
  • Just 22% of respondents said they researched online and then purchased in-store, indicating they may not get inspiration for luxury purchases during digital browsing.
  • Meanwhile, only 15% of respondents researched in-store and then bought online, possibly because they didn’t feel comfortable making expensive purchases digitally—or maybe they just wanted their luxury items instantly.

August 2013 research by Shullman Research Center found that online channels were where US affluent internet users with a household income of at least $250,000, felt least comfortable making purchases, with half saying they did not feel OK buying something via a smartphone, tablet or computer.

Via: http://www.emarketer.com/Article/Affluents-Dont-Want-Texts-Luxury-Brands/1010867

Related articles
  • Luxury is not Just About Affluence, it is a Lifestyle and Culture (thestreet.com)
  • 10 Must-Have Items That Luxury Home Buyers Want Most (freshome.com)
  • Meet The Millennial 1%: Young, Rich, And Redefining Luxury (forbes.com)

Filed Under: News Tagged With: Email

Primary Sidebar

Contact Us Today!

Footer

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

News Tag cloud

SEM Trends content marketing content curation brand leads google security linkedin ads landing page curation SEO API story Visual generate mobile influencers top best practices people website business creation events CTA success Conversion blog publishing Social Media Websites pr content Email marketing Digital Marketing stories loyalty Facebook SMO influencer marketing strategy amazon

Office 1800 Main St Dallas TX

Copyright 1stOnlineTech · Amplified Content Marketing · Log in