There’s so much content out there! Content curation can be a useful service to help your audience make sense of it all and also is central to driving social media.
But you should also use original content to drive prospects to your website and convert leads. It’s how you rank higher in search, build your brand voice and establish credibility.
Some Good ways and bad ways to do curation:
- DO remember that your role as curator is to always add value for the reader
- DO preface a link to a curated article by adding more context and sharing your opinion as to why the audience should read it and find it relevant
- DO provide the key takeaways of an article up front to make it easy for readers to skim and decide if they want to read further
- DO make it obvious that this is curated content and not your own; don’t go into plagiarism territory, please!
- DON’T do content curation just because you don’t have time to write original material
- DON’T go too broad afield – content curation is more effective when it’s tailored to a specific audience
In today’s social media environment, it’s almost a given that you, as a marketer, will engage in some form of content sharing and curation.