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Home/News/Content Marketing 2014 Benchmarks

Content Marketing 2014 Benchmarks

Content Marketing 2014 Benchmarks, Budgets and Trends

by the Content Marketing Institute and MarketingProfs

A documented content marketing strategy makes a difference:

  • 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy.
  • Marketers who have a documented content strategy are far more likely to consider themselves effective (66 percent vs. 11 percent).

cmi-infographic

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Curated March 1, 2014

Filed Under: News Tagged With: content marketing

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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