Your inbox can be one a data warehouse of content ideas and information for curation.
Many emails are a few words long. However, the key is that you are creating a lot more content than you realize.
While the content is different than a blog post, you can build a solid writing foundation by practicing and refining your skill.
For example, When responding to a popular customer question, save it as a canned response. And when someone says something nice, put it in a “Testimonials” folder so you can easily access it.
- Not only do they make you feel good, they’re a perfect nugget of content because they add validation and proof, which helps build trust. (essential to successful content campaigns.)
- Because they validate who you are, include them in your blog or your email signature.
