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by Michael Stuart

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Inbox to Content Marketing Machine

Curated April 5, 2014 by Michael Stuart

All-mailYour inbox can be one a data warehouse of content ideas and information for curation.

Many emails are a few words long. However, the key is that you are creating a lot more content than you realize.

While the content is different than a blog post, you can build a solid writing foundation by practicing and refining your skill.

For example, When responding to a popular customer question, save it as a canned response. And when someone says something nice, put it in a “Testimonials” folder so you can easily access it.

  • Not only do they make you feel good, they’re a perfect nugget of content because they add validation and proof, which helps build trust. (essential to successful content campaigns.)
  • Because they validate who you are, include them in your blog or your email signature.

Read more: How To Turn Your Inbox Nightmare Into Content

Filed Under: News Tagged With: blog, content marketing, Email

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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