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Amplified Content Marketing

by Michael Stuart

You are here: Home / Content Marketing / Maximize Your Influence

Maximize Your Influence

Curated February 27, 2014 by Staff Editor

Influence is key to getting your message through to consumers, and to influence them you have to be someone they want to hear from.

Influence-IconWith content marketing, you can establish yourself as a thought leader or expert by curating and serving up the latest and greatest information from around the web on your site.

“We live in a world where you are flooded by information and 75 percent of it is spam or a scam,” Mike Stuart, CEO of Amplified Content Marketing, says. “Consumers end up returning to a trusted source because they feel comfortable that what’s printed there has a chance of being accurate.”

Another tactic for gathering influence is associating your product with brand leaders and experts in your field who confirm your product message. “You are leveraging other people’s established trust and materials to help make your point, and a neutral person at that,” Stuart says.

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Filed Under: Content Marketing Tagged With: content marketing

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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