Since the birth of e-commerce, marketing experts have disagreed about the future role of brands.Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]
What is Amplified Content?
Delight your audience while extending your reach, frequency and influence.The Amplified Content Marketing solution organizes and automates your efforts to create, publish and distribute original content; in addition to, helping you discover and … [Read more...]
Maximize Your Influence
Influence is key to getting your message through to consumers, and to influence them you have to be someone they want to hear from.With content marketing, you can establish yourself as a thought leader or expert by curating and serving up the … [Read more...]
Increase Your Frequency
Delivering your message frequently to customers is difficult but essential in closing a sale.Blasting potential customers with emails and digital ads that baldly peddle your product could cause potential buyers to tune you out. Content marketing … [Read more...]
Extend Your Reach
For a content marketer, reach means finding a larger audience for your product and touching those consumers along a broader spectrum of the buying cycle.Consumers begin thinking about big buying decisions as much as years in advance – in the … [Read more...]