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Curated February 28, 2014 by Michael Stuart

What is Amplified Content?

Delight your audience while extending your reach, frequency and influence. The Amplified Content Marketing solution organizes and automates your efforts to create, publish and distribute original content; in addition to, helping you discover and … [Read more...]

Filed Under: Content Marketing, News Tagged With: content marketing

Curated February 27, 2014 by Staff Editor

Maximize Your Influence

Influence is key to getting your message through to consumers, and to influence them you have to be someone they want to hear from. With content marketing, you can establish yourself as a thought leader or expert by curating and serving up the … [Read more...]

Filed Under: Content Marketing Tagged With: content marketing

Curated February 27, 2014 by Staff Editor

Increase Your Frequency

Delivering your message frequently to customers is difficult but essential in closing a sale. Blasting potential customers with emails and digital ads that baldly peddle your product could cause potential buyers to tune you out. Content marketing … [Read more...]

Filed Under: Content Marketing Tagged With: content marketing

Curated February 27, 2014 by Staff Editor

Extend Your Reach

For a content marketer, reach means finding a larger audience for your product and touching those consumers along a broader spectrum of the buying cycle. Consumers begin thinking about big buying decisions as much as years in advance – in the … [Read more...]

Filed Under: Content Marketing Tagged With: content marketing

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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