Authentic stories help powerful brands make deep connections with customers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results. Each woman’s story starts with a compelling moment, illustrating the brand experience. When using stories as a […]
Landing Pages Tips That Convert
What goes into a successful landing pages: 1. Create Landing Pages for the Different Stages of the Sales Cycle The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be interested in reading. It probably isn’t the same content that would engage a lead […]
Venture-capital Backing of Content Companies Matters for Brand Publishers
If you’re not familiar with LUMAscape, it maps the entire sector-based ecosystem of companies in categories like mobile and search, to name just two. The “content marketing/native” LUMAscape is typical in its overwhelming comprehensiveness: Hundreds and hundreds of logos from companies as large, medium, and small dots across 16 categories like content creation, content curation, […]
Increase Content Creation Without Hiring More People
One of the biggest concerns facing companies when it comes to their content marketing is how to create enough content to be effective, especially when faced with limitations in people equipped to handle such tasks. Here are a few ideas to help you increase your production of quality content: Give your old content a new […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]