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by Michael Stuart

You are here: Home / News / Landing Pages Tips That Convert

Landing Pages Tips That Convert

Curated March 1, 2015 by Michael Stuart

What goes into a successful landing pages:

1. Create Landing Pages for the Different Stages of the Sales Cycle

The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be interested in reading. It probably isn’t the same content that would engage a lead who is closer to making a purchasing decision.

12-step-conversion-rehab

2. Gate Your Most Valuable Content

Want an easy way to generate more leads? Entice prospects with a whitepaper, case study, or eBook and require them to fill out a form to download the content.

3. Personalize

Create content that is centered around your target prospects’ main interests. One of the most important ways to do this is use conversational language rather than being overly formal.

4. A/B Test Everything

If you study your landing pages, you will likely to be able to find areas for improvement.

5. Adjust Your Call to Action

Your CTA needs to clearly tell visitors what’s in it for them.

6. Streamline Forms

Lead-generation forms are one of the most important elements on a landing page, but they can derail your efforts without optimization.

Test different aspects of the form, such as number of fields, placement, wording and the name of the asset for best results.

7. Support Multiple Buyer Preferences

 Include links to your blog or other relevant content to support the independent research process.

8. Remove the Navigation Bar

Streamlining the page can keep prospects focused.

9. Use Customer Testimonials

This creates a more personal connection with your brand and builds trust.

10. Organize Your Page for Conversions

All the aspects on the page need to have a clear connection to drive conversions.

via 10 B2B Landing Pages Tips That Convert.

Filed Under: News Tagged With: CTA, Landing Pages, SEM, strategy

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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