The IT sector is turning in on itself to find a new set of winners. In fact innovators need to look more broadly because 2015 is going to be tough; it will bring more pressure to get results faster and cheaper; more need to be systematic about innovation. At the same time there is a […]
Email Marketing Mistakes to Avoid
1. Send plain text emails Send plain text emails. I see people sending follow up emails that have nothing valuable for the reader. In order to prevent your emails from going into the spam box, don’t keep emailing people who aren’t opening up your emails. Find the people who consistently open and click your emails […]
Use Lifestyle Content to Revamp Your Marketing Strategy
Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing. The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two […]
Personalized Marketing Helps Your Prospects
Personalized marketing tailors product offers to customers by gathering data on buying habits, interests, and preferences. 88% of marketers know that a customized web experience has high impact on ROI. Still, only 6% of these marketers are actually planning with personalization in mind. via Personalized Marketing Will Dominate 2015
What is Micro Data?
Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc. This mark-up can be combined with typical HTML properties to define each item type through the use of associated attributes. For example, ‘Person’ has the properties name, url and title […]